{"id":1027,"date":"2025-01-30T11:00:00","date_gmt":"2025-01-30T02:00:00","guid":{"rendered":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=1027"},"modified":"2025-06-01T04:22:05","modified_gmt":"2025-05-31T19:22:05","slug":"%e3%82%ab%e3%83%90%e3%83%bc%e6%a0%aa%e5%bc%8f%e4%bc%9a%e7%a4%be%e3%81%ae%e6%b5%b7%e5%a4%96%e4%ba%8b%e6%a5%ad%e6%9c%ac%e9%83%a8%e3%80%82%e5%9b%bd%e5%86%85%e3%81%ab%e3%81%a8%e3%81%a9%e3%81%be%e3%82%89","status":"publish","type":"post","link":"https:\/\/coveredge.cover-corp.com\/en\/list\/1027","title":{"rendered":"Going beyond Japan: What does COVER\u2019s International Business Department do?"},"content":{"rendered":"\n<p class=\"has-text-align-left has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background\"><strong>The interviewees from the International Business Department: <br>M: <\/strong>Head of the International Business Department<br><strong>R: <\/strong>International Event Leader\/Producer<br><strong>Y:<\/strong> International Event Team Member<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/1027\/#From_the_Planning_Phase_to_Management_on_the_Day\" >From the Planning Phase to Management on the Day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/1027\/#How_close_can_we_get_fans_to_talents\" >How close can we get fans to talents?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/1027\/#Continuing_to_do_new_things_at_a_fast_pace\" >Continuing to do new things at a fast pace<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_the_Planning_Phase_to_Management_on_the_Day\"><\/span>From the Planning Phase to Management on the Day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2024\/10\/image-1024x576.png\" alt=\"\" class=\"wp-image-286\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-1024x576.png 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-300x169.png 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-768x432.png 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">At Crunchyroll Expo 2022 (USA)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"ba2a240c-be97-49b6-9639-8e8c4341c7bf\">\u2500\u2500Let\u2019s start with the International Event Team members. R and Y, could you give us a self-introduction and tell us your role(s) at COVER?!<\/h3>\n\n\n\n<p id=\"04af155d-54b7-4422-83da-021ded78698e\"><strong>R: <\/strong>In the International Event Planning Team, our main duties center around planning the set-up of booths at overseas conventions, event participation, and activation (including for pop-up stores, collaboration projects, etc.). We, of course, get invited to external events, but we also plan COVER events as well.&nbsp;<\/p>\n\n\n\n<p>Since last year, hololive production has participated in overseas conventions with approx. 5,000 attendees to those attended by around 160,000 people. We have also had stage events at venues with a capacity of 500 people up to those that can hold up to 2,600 people. This year, we have already <strong>planned and produced close to 20 events<\/strong>.<\/p>\n\n\n\n<p id=\"890930df-8502-4217-bdc5-eba6546a3f4a\">As well as the planning and holding of international events themselves, we are also in charge of and therefore manage the progress of the content and overall production of the overseas <strong>hololive Meet<\/strong>.<\/p>\n\n\n\n<p id=\"31d5037b-b0f4-4070-a953-d5f7f9c518c9\"><strong>Y:<\/strong> I am in the same International Event Team as <strong>R<\/strong>, so we are essentially doing the same job. However, if I were to add something, another role we have besides planning that is particular to our team is that we are in charge of the event staff working such events!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e18af483-dba2-476c-9811-29e310e51f57\">\u2500\u2500So you have a wide range of duties! And you\u2019re in charge of not only event planning and production but also event staff on the day as well?<\/h3>\n\n\n\n<p id=\"8d583481-705e-4572-b827-e6271b438b2a\"><strong>R: <\/strong>Exactly right. For events that we are invited to, of course there is also staff from the organizer, but we are present for and oversee everything. For example, as well as checking the background during the event, venue stage diagrams, internet speeds, and the surrounding technology, we are involved with giving directions and timekeeping from the rehearsal stages to the main event to ensure that everything runs smoothly.&nbsp;<\/p>\n\n\n\n<p id=\"5d80849b-e5a0-4c36-9efc-93a8bcebd685\"><strong>Y:<\/strong> We even sometimes give cues!<br>We also sell event collaboration T-shirts and our original merchandise, so we also coordinate with related internal departments as well as external parties.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"70e9c70a-6eba-4adc-86ee-47d3d42f05d7\">\u2500\u2500You don\u2019t just simply plan the events then. Are there any difficulties that you experience in your jobs?<\/h3>\n\n\n\n<p id=\"1723aec8-0a27-41e1-b13a-238f35841ef3\"><strong>R:<\/strong> It can\u2019t be helped sometimes, but I wish we were able to coordinate a bit better with overseas staff. For example, because of time differences, we will <strong>receive correspondence at completely different times to normal<\/strong>. In the case of the U.S., they start work sometime after we finish work and before we go to bed!<\/p>\n\n\n\n<p id=\"67643eac-3b97-4145-9b23-f97705fcff2b\"><strong>Y: <\/strong>It\u2019s not necessarily a difficulty, but what can be challenging is adapting to the culture and specific preferences of the host country where the event is being held. For instance, <strong>what may be considered common knowledge here in Japan, may not be overseas. <\/strong>Unlike Japan,<strong> <\/strong>VTubers themselves are not that well-known in many places, so the biggest challenge is negotiating what we can and can\u2019t do, and then implementing it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_close_can_we_get_fans_to_talents\"><\/span>How close can we get fans to talents?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2024\/10\/image-1-1024x575.png\" alt=\"\" class=\"wp-image-290\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-1-1024x575.png 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-1-300x168.png 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-1-768x431.png 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-1-1536x863.png 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-1.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">At POPCON 2022 (South Korea)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"a1153941-dd09-4057-ae70-f2dd87368cc7\">\u2500\u2500It seems like you have a lot on your plate when holding overseas events, but what are some worthwhile aspects of your jobs?<\/h3>\n\n\n\n<p id=\"590a181e-9d41-4957-ba44-1dca683b54c2\"><strong>R:<\/strong> <strong>Something that is worthwhile for me is how close we can get fans to talents. <\/strong>We have held around 30 events since I joined COVER, and for every successful event held, we are able to challenge ourselves in even newer areas. I would like to challenge myself and focus on, not only YouTube streams, but <strong>holding successful in-person events<\/strong> and seeing how far we can push the boundaries.<\/p>\n\n\n\n<p><strong>Y:<\/strong> For me it\u2019s being able to feel the passion that local fans have for our content. There isn\u2019t a lot of direct interaction with fans on talents\u2019 regular streams which means you don\u2019t get to really see how fans react. However, <strong>when we hold in-person events, there are people crying with happiness, and others thanking us for putting on such an event<\/strong>, so seeing these reactions is so rewarding.<\/p>\n\n\n\n<p id=\"93749822-ef12-4e4e-8e98-180f5ef34682\"><strong>R:<\/strong> Also, it\u2019s rewarding because of the large scope of the content. I had experience in event-related work before joining COVER, but I hardly ever felt such a response up until now. Now, I am really enjoying being able to carry out large-scale promotion and knowing how fans respond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Continuing_to_do_new_things_at_a_fast_pace\"><\/span>Continuing to do new things at a fast pace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"827\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2024\/10\/image-2.png\" alt=\"\" class=\"wp-image-291\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-2.png 620w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-2-225x300.png 225w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-element-caption\">At Anime Boston 2022<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"40190b6e-0a42-489a-adec-0f48cf65213a\">\u2500\u2500What is important to the members of the International Event Team?<\/h3>\n\n\n\n<p id=\"890819a5-e978-49d9-9ff1-647d07b08061\"><strong>R: <\/strong>I think I can speak for the entire International Business Department when I say this, but as well as a knowledge in other languages and culture, speed is important. While this is also true for the speed in which one can do their work, the rate at which the VTuber industry evolves is also very fast, <strong>so we have to constantly be a pioneer in new areas, and not just do the same thing over and over again<\/strong>.<\/p>\n\n\n\n<p id=\"b27af404-88d5-4c47-983b-3f41f4930581\"><strong>Y:<\/strong> For me, it is important that fans and talents alike enjoy taking part in the events. I absolutely want fans to not only come to our events but enjoy them, and equally, I want the talents to enjoy being there as well. At in-person events, fans and talents can interact with each other in ways they are unable to normally, so I hope to create many opportunities where this is possible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2024\/10\/image-3-1024x768.png\" alt=\"\" class=\"wp-image-292\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-3-1024x768.png 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-3-300x225.png 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-3-768x576.png 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-3-1536x1152.png 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/image-3-2048x1536.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">At Anime Festival Asia (Singapore)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"d89607d0-6c65-466c-a00a-d557d859aff5\">\u2500\u2500I want to ask you now, M, as the Head of the International Business Department, what kind of people would you like to see join COVER?<\/h3>\n\n\n\n<p id=\"dbc6505d-3819-4e26-83cc-907682b58279\"><strong>M:<\/strong> First of all, from the standpoint of the skills required in the International Business Department, one needs to have foreign language skills. Currently more than half of those in the International Business Department are non-Japanese staff members, and more than anything, having a high understanding about overseas events and the international VTuber community is necessary to ensure fans from all over the world enjoy our content as well.<br><br>Also, as R mentioned before, VTubers are still not yet very well-known outside of Japan. Therefore, in order to make VTuber culture more widely known and to make the hololive production brand a VTuber household name worldwide, having more team members who constantly continue to take on new challenges would be great.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eb5e48ae-09b7-4bea-8a88-c3eafe7fafa4\">\u2500\u2500Have you thought about what kind of department you would like the International Business Department to be?<\/h3>\n\n\n\n<p id=\"29e8e251-20ba-4ad1-8aa6-1263761a3d51\"><strong>M:<\/strong> A common misunderstanding is that the International Business Department only manages talents who are outside of Japan. But this is not the case: rather, our mission is to share the wonderful VTuber culture we have in Japan with the world!&nbsp;<\/p>\n\n\n\n<p id=\"29e8e251-20ba-4ad1-8aa6-1263761a3d51\">I believe that hololive production and COVER can be at the forefront of the industry, so I would like to continue to expand on the various events that we hold and are a part of and the International Business Department itself in order to get us there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2500\u2500Thank you very much!!<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The interviewees from the International Business Department: M: Head of the International Business DepartmentR: International Event Leader\/ProducerY: International Event Team Member From the Planning Phase to Management on the Day \u2500\u2500Let\u2019s start with the International Event Team members. R and Y, could you give us a self-introduction and tell us your role(s) at COVER?! R: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=285","footnotes":""},"categories":[5],"tags":[74,49,41,14,12],"class_list":["post-1027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buisness","tag-international-business-development","tag-49","tag-41","tag-interview","tag-note_archive","en-US"],"acf":[],"categories_info":[{"slug":"buisness","name":"Business"}],"tags_info":[{"slug":"international-business-development","name":"International Business Development"},{"slug":"%e4%ba%8b%e6%a5%ad%e7%b4%b9%e4%bb%8b-2","name":"Business Introduction"},{"slug":"%e3%82%a4%e3%83%99%e3%83%b3%e3%83%88","name":"Event"},{"slug":"interview","name":"Interview"},{"slug":"note_archive","name":"note Archive"}],"thumbnail_url":"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2024\/10\/cover-note-overseas.webp","_links":{"self":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/1027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/comments?post=1027"}],"version-history":[{"count":3,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/1027\/revisions"}],"predecessor-version":[{"id":2104,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/1027\/revisions\/2104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media\/295"}],"wp:attachment":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media?parent=1027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/categories?post=1027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/tags?post=1027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}