{"id":1773,"date":"2025-05-22T12:00:00","date_gmt":"2025-05-22T03:00:00","guid":{"rendered":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=1773"},"modified":"2025-06-05T18:58:49","modified_gmt":"2025-06-05T09:58:49","slug":"hololive-english-advent-joins-the-1st-anniversary-celebrations-for-the-renewal-of-shibuya-tsutaya-axgrit-pop-up-shop-opening-day-report","status":"publish","type":"post","link":"https:\/\/coveredge.cover-corp.com\/en\/list\/1773","title":{"rendered":"hololive English &#8211; Advent &#8211; Joins the 1st Anniversary Celebrations for the Renewal of SHIBUYA TSUTAYA &#8211; AXGRIT Pop-Up Shop Opening Day Report"},"content":{"rendered":"\n<p>AXGRIT, a new brand of figurines brought to life in collaboration between Design Coco and SHIBUYA TSUTAYA IP Bookstore, launched their first project, the pop-up shop \u201chololive English &#8211; Advent -,\u201d which is now open as of April 25.<\/p>\n\n\n\n<p>This pop-up shop features merchandise with talents wearing original \u201cAnti\u00d7Gravity Unit\u201d outfits, a display of the outfit\u2019s design materials, along with life-size models of Fuwawa Abyssgard and Mococo Abyssgard, members of Advent. The COVERedge editorial team visited the pop-up shop on its opening day to give our loyal readers an inside look into the event, including photos of the venue and comments from staff and fans.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/1773\/#What_is_the_AXGRIT_Project\" >What is the AXGRIT Project?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/1773\/#Pre-Opening_Tension_%E2%80%93_Behind_the_Scenes_with_the_Life-Size_Models\" >Pre-Opening Tension &#8211; Behind the Scenes with the Life-Size Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/1773\/#A_Community_Connected_Through_hololive\" >A Community Connected Through hololive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/1773\/#IP_Bookstore_One_Year_On_%E2%80%93_An_Overwhelming_Response\" >IP Bookstore: One Year On &#8211; An Overwhelming Response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/1773\/#What_Makes_VTubers_Truly_Unique\" >What Makes VTubers Truly Unique?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_AXGRIT_Project\"><\/span>What is the AXGRIT Project?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cA desolate world. Fighting for freedom using the wings of anti-gravity units.\u201d<\/p>\n\n\n\n<p>AXGRIT is a bold new figurine brand based on this daring concept, launched as a joint project by SHIBUYA TSUTAYA IP Bookstore and Design Coco. The project was created to celebrate the first anniversary of the renewal of SHIBUYA TSUTAYA and the opening of the IP Bookstore.<\/p>\n\n\n\n<p>We are very proud to have the members of hololive English  &#8211; Advent &#8211; be a part of AXGRIT\u2019s very first project in outfits designed especially for this launch that are a blend cyberpunk-inspired style with a touch of elegance, bringing out a whole new side of each talent.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/TSUTAYA_hololive_banner_300dpi-1024x576.jpg\" alt=\"AXGRIT\u306e\u30ad\u30fc\u30d3\u30b8\u30e5\u30a2\u30eb\u3067\u3042\u308b\u3001\u8352\u5ec3\u3057\u305f\u30bb\u30f3\u30bf\u30fc\u8857\u3092\u80cc\u306b\u3057\u305f\u30aa\u30ea\u30b8\u30ca\u30eb\u8863\u88c5\u306eAdvent\u30e1\u30f3\u30d0\u30fc\" class=\"wp-image-1713\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/TSUTAYA_hololive_banner_300dpi-1024x576.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/TSUTAYA_hololive_banner_300dpi-300x169.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/TSUTAYA_hololive_banner_300dpi-768x432.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/TSUTAYA_hololive_banner_300dpi-1536x864.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/TSUTAYA_hololive_banner_300dpi-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Key visual for AXGRIT featuring members of Advent in their original outfits, posing in front of a desolate Shibuya Center-Gai<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left\">hololive English  &#8211; Advent &#8211; is a five-member unit that debuted in 2023, including a pair of twin VTubers who share the same YouTube channel. They are mainly active in English-speaking regions, with their total number of channel subscribers surpassing 3.4 million as of April 1, 2025. In March, they made their first appearance in Japan at the hololive fes. live music concert held at Makuhari Messe, where they had the opportunity to meet their Japanese fans in person. The members have also been featured in promotional campaigns for titles widely loved in Japan such as <em>Yu-Gi-Oh! Master Duel<\/em> and <em>SWORD ART ONLINE: Fractured Daydream<\/em>, as their influence continues to grow both in Japan and overseas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/20250308_hololive-6th-fes_1st_\u87c6\u4e57\uff72\uff7c_1999-1-1024x683.jpg\" alt=\"\" class=\"wp-image-1714\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/20250308_hololive-6th-fes_1st_\u87c6\u4e57\uff72\uff7c_1999-1-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/20250308_hololive-6th-fes_1st_\u87c6\u4e57\uff72\uff7c_1999-1-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/20250308_hololive-6th-fes_1st_\u87c6\u4e57\uff72\uff7c_1999-1-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/20250308_hololive-6th-fes_1st_\u87c6\u4e57\uff72\uff7c_1999-1-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/20250308_hololive-6th-fes_1st_\u87c6\u4e57\uff72\uff7c_1999-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">On stage at hololive 6th fes. Color Rise Harmony<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-Opening_Tension_%E2%80%93_Behind_the_Scenes_with_the_Life-Size_Models\"><\/span>Pre-Opening Tension &#8211; Behind the Scenes with the Life-Size Models<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now let\u2019s take a look inside the pop-up shop on opening day. Our team arrived at the venue about an hour before the doors opened and with setup mostly complete, staff members were busy making final adjustments as the countdown to opening time began.&nbsp;<\/p>\n\n\n\n<p>As you follow the recommended route around the shop, the first thing to catch your eye is the giant key visual. Located near the register, many patrons have been drawn to it after making purchases since the opening of the shop, who can\u2019t help but take pictures with it to commemorate the occasion. Standing beside it also gives fans an idea of the actual height of the characters &#8211; a fun touch designed to enhance the experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A7969-1024x683.jpg\" alt=\"\" class=\"wp-image-1716\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A7969-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A7969-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A7969-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A7969-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A7969-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Keep following the route and you will find a panel introducing the world of AXGRIT, along with a giant tapestry featuring the Advent members in their familiar default outfits. This tapestry was previously on display at <a href=\"https:\/\/hololivesuperexpo2025.hololivepro.com\/\">hololive SUPER EXPO 2025<\/a>, hololive production\u2019s biggest event of the year, and still has the autographs from when the talents signed it for EXPO.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8043-1-1024x683.jpg\" alt=\"\" class=\"wp-image-1718\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8043-1-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8043-1-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8043-1-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8043-1-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8043-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Design visuals for the AXGRIT outfits are also on display: a must-see for fans of Advent, showcasing the outfits of all of the members from all sides.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8083-1024x683.jpg\" alt=\"\" class=\"wp-image-1719\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8083-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8083-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8083-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8083-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8083-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>These design visuals served as the blueprint for one of the highlights of the event: the life-size models of Fuwawa Abyssgard and Mococo Abyssgard, also known as \u201cFUWAMOCO.\u201d The models stand on LED bases that illuminate the models and give them a real sci-fi feel, exemplifying the world of AXGRIT.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8067-1-1024x683.jpg\" alt=\"\" class=\"wp-image-1720\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8067-1-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8067-1-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8067-1-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8067-1-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8067-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Life-size models of FUWAMOCO<\/figcaption><\/figure>\n\n\n\n<p>According to staff, the figures were delivered in separate parts and assembled on-site over the course of about 40 minutes. With their signature pink and blue color scheme and perfectly symmetrical poses, the two standing side-by-side make for an impressive sight. Conveniently located just across from the design visuals, fans can enjoy comparing the original 2D designs with their full 3D forms.<\/p>\n\n\n\n<p>We had the opportunity to speak with Yutaro Tagawa of Design Coco, who created the FUWAMOCO model for this project.<\/p>\n\n\n\n<p>\u201cThis is the first model to scale of FUWAMOCO, so I imagine some fans were hoping to see them in their usual outfits,\u201d Tagawa explained. \u201cTo make sure those fans could enjoy it too, we incorporated elements of their default costumes while designing them to fit naturally within the world of AXGRIT.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8071-683x1024.jpg\" alt=\"\" class=\"wp-image-1721\" style=\"width:539px;height:auto\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8071-683x1024.jpg 683w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8071-200x300.jpg 200w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8071-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8069-683x1024.jpg\" alt=\"\" class=\"wp-image-1722\" style=\"width:539px;height:auto\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8069-683x1024.jpg 683w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8069-200x300.jpg 200w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8069-768x1152.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8069-1024x1536.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8069-1365x2048.jpg 1365w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8069-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>On display next to the life-size models are 1\/7 scale versions, which are available to custom order, meaning fans can have one of their very own. Interestingly, the large dog paw shapes are movable on both the life-size and scale versions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A7991-1-1024x683.jpg\" alt=\"\" class=\"wp-image-1779\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A7991-1-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A7991-1-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A7991-1-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A7991-1-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A7991-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">1\/7 scale versions of FUWAMOCO *Currently under development<\/figcaption><\/figure>\n\n\n\n<p>\u201cIf the decorations are too intricate or the figurine itself is too large, the price naturally goes up,\u201d Tagawa continued. \u201cSo we worked to find the right balance &#8211; something that would still look impressive when displayed at home, while keeping the cost as reasonable as possible.\u201d<\/p>\n\n\n\n<p>Life-size panels of Advent dressed in their AXGRIT outfits are also set up throughout the venue.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8093-1024x683.jpg\" alt=\"\" class=\"wp-image-1724\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8093-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8093-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8093-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8093-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8093-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8099-1024x683.jpg\" alt=\"\" class=\"wp-image-1726\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8099-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8099-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8099-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8099-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8099-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>You can also find handwritten messages from FUWAMOCO near their respective panels: Fuwawa\u2019s message reads \u201cNo matter what happens, I\u2019ll fight to protect your smile!!\u201d while Mococo writes \u201cIt\u2019s the life-size FUWAMOCO of my dreams!\u201d We hope that these personal touches bring fans even closer to the talents and make their presence even more felt.&nbsp;<\/p>\n\n\n\n<p>At the end of the route is the merchandise area, where a full lineup of AXGRIT merchandise awaits. From acrylic stands and badges to stickers, B2 tapestries, and desk mats, a total of 13 items are available for each of the five members, filling the space from wall to wall. Even the checkout area has been completely taken over by the AXGRIT project.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8065-1024x683.jpg\" alt=\"\" class=\"wp-image-1727\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8065-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8065-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8065-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8065-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8065-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8013-Edit-Edit-2-1024x683.jpg\" alt=\"\" class=\"wp-image-1783\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8013-Edit-Edit-2-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8013-Edit-Edit-2-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8013-Edit-Edit-2-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8013-Edit-Edit-2-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8013-Edit-Edit-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Community_Connected_Through_hololive\"><\/span>A Community Connected Through hololive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Inside the shop, an original track by Advent welcomed visitors, stirring up a rising sense of anticipation and nervous excitement before the pop-up shop officially opened its doors at 1:00 PM. Entry was managed through timed tickets, which had completely sold out ahead of time. As guests began to stream in, some could be seen proudly wearing merch of their favorite hololive members.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8105-Edit-1-1024x683.jpg\" alt=\"\" class=\"wp-image-1725\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8105-Edit-1-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8105-Edit-1-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8105-Edit-1-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8105-Edit-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8126-Edit-1024x683.jpg\" alt=\"\" class=\"wp-image-1729\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8126-Edit-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8126-Edit-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8126-Edit-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8126-Edit-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8126-Edit-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Visitors could be seen to be fully immersed in the experience &#8211; closely examining the displays and snapping photos on their phones. We spoke with two attendees who told us they became friends through their shared love of hololive. One had traveled from Kanagawa, the other from Hyogo.<\/p>\n\n\n\n<p>\u201cI came here looking forward to seeing the figure of my oshi, Mococo-chan (Mococo Abyssgard). It\u2019s her very first figurine\/model, and I\u2019m honestly blown away by how high quality it is.\u201d<\/p>\n\n\n\n<p>\u201cMy girlfriend introduced me to hololive: that\u2019s how I got into it. My oshi is Bijou-chan (Koseki Bijou) and I really love her AXGRIT outfit &#8211; especially the puffed sleeves.\u201d<\/p>\n\n\n\n<p>The two also shared what makes supporting hololive so special for them.<\/p>\n\n\n\n<p>\u201cI\u2019ve been to pretty much every in-person event related to hololive, and actually it was hololive that got me into coming to events like this. Of course, I love watching the members\u2019 streams and listening to their music &#8211; but what makes it even more special is getting to meet up with friends in person.\u201d<\/p>\n\n\n\n<p>\u201chololive feels like a form of emotional support for me. Most of the English-language streams are easy to follow if your listening ability is at about high school level, and things like clip compilations and help from overseas listeners have really made it easier to enjoy.\u201d<\/p>\n\n\n\n<p>As we were talking, two more friends joined the group &#8211; each with a different oshi of their own.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8153-1-1024x683.jpg\" alt=\"\" class=\"wp-image-1780\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8153-1-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8153-1-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8153-1-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8153-1-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8153-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Plastic cards designed like ID badges were distributed at random as a purchase bonus<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Many attendees also came sporting <em>ita<\/em>-bags decorated with badges of their oshi, making for a vibrant and lively scene throughout the interview.&nbsp;<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/05\/H0A8155-1024x683.jpg\" alt=\"\" class=\"wp-image-1777\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8155-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8155-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8155-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8155-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8155-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IP_Bookstore_One_Year_On_%E2%80%93_An_Overwhelming_Response\"><\/span>IP Bookstore: One Year On &#8211; An Overwhelming Response<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There have also been many people who appear to have come from overseas visiting the shop. Located at the famous Shibuya Scramble Crossing, one of the most iconic destinations for international tourists, SHIBUYA TSUTAYA offers an unbeatable location for showcasing Japanese IP contents to the world, envisioning the IP Bookstore as a central hub where all forms of content can come together with the goal of becoming a global epicenter of cutting-edge anime and gaming culture. The store\u2019s concept is \u201cEveryday is Comiket,\u201d with a strong focus on creating spaces that evolve along with each title and publisher.<\/p>\n\n\n\n<p>As the IP Bookstore marks its one-year anniversary, Rikiya Kurimata &#8211; editor-in-chief and head of planning for SHIBUYA TSUTAYA IP Bookstore &#8211; shared his thoughts on how far the store has come. \u201cOn average, about 40% of our customers are overseas visitors, and during certain times of the day, the number can reach up to 60%,\u201d Kurimata says. \u201cBut it\u2019s not just that inbound tourism is booming &#8211; what we\u2019re really seeing is an overall increase in the number of visitors, which naturally includes more people from overseas. What is especially striking is the rapid growth of visitors in their teens and twenties since the store opened a year ago, so we\u2019ve had the opportunity to share the appeal of IP content with far more people than we initially anticipated.\u201d<\/p>\n\n\n\n<p>The AXGRIT project is still just getting started. According to the team, there are second and third waves featuring different titles already in the works.<\/p>\n\n\n\n<p>\u201cI think one of the great things unique to AXGRIT is that by lining up the figurines, you can enjoy a kind of crossover &#8211; imagining talents and characters who wouldn\u2019t normally appear together existing and fighting within the same world,\u201d says Tagawa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_VTubers_Truly_Unique\"><\/span>What Makes VTubers Truly Unique?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After the above interviews, we followed up with SHIBUYA TSUTAYA\u2019s IP Bookstore team and Design Coco for some additional comments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">From the SHIBUYA TSUTAYA IP Bookstore&nbsp;<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u25cf On the expected impact of the collaboration and reactions following the pop-up event<\/h4>\n\n\n\n<p>\u201cThere are actually a lot of fans of hololive among our staff &#8211; including myself. We really hope collaborations like this help even more people to discover hololive, both within Japan and overseas. Shibuya sees such a wide variety of people every day and while many may have heard the name hololive, they might not be familiar with its talents or content. That\u2019s why we hope this in-person experience of visuals and music can serve as a gateway for people to become more interested in this kind of content. In fact, we\u2019ve already had people asking about FUWAMOCO after seeing the life-size figure, so I\u2019d say the response so far has been extremely positive.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u25cf On the Unique Appeal of VTubers<\/h4>\n\n\n\n<p>\u201cI think what makes VTubers so compelling is how they strike a balance between being safely rooted in a 2D world while stories unfold in real time &#8211; completely linked to our reality. And in today\u2019s online space, they might be the only presence that can truly create a sense of belonging &#8211; something that feels as safe and comforting as home. That\u2019s a truly unique value that only VTubers are able to create.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">From the Licensing Team at Design Coco<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u25cfOn the expected impact of the collaboration and reactions following the POP UP<\/h4>\n\n\n\n<p>\u201cAXGRIT was launched as a new brand centered around original outfits and weapon designs. As we were preparing for the project\u2019s debut, we felt that the members of Advent, each with their own unique lore and backstories, share a strong affinity with the core concept of AXGRIT, which made us genuinely eager to collaborate with them for the very first phase of the brand.&nbsp;<\/p>\n\n\n\n<p><br>We were admittedly a bit nervous at first about how an original brand like AXGRIT would be received, but the reactions on X (formerly Twitter) and in store have been overwhelmingly positive, which has been incredibly encouraging. And not just general customers; we\u2019ve already seen several illustrators share fan art inspired by the brand. All in all, we truly feel that AXGRIT is off to a strong and promising start.&nbsp;<\/p>\n\n\n\n<p>With this project, we aim to create a space that not only excites longtime fans, but also puts smiles on the faces of those discovering hololive for the first time. We\u2019ll continue striving to bring more experiences that everyone can enjoy, and we sincerely appreciate your ongoing support.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u25cfOn the Unique Appeal of VTubers<\/h4>\n\n\n\n<p>\u201cThere are countless characters in traditional anime and games that are incredibly appealing &#8211; ones that you naturally want to support, but with those characters, real-time interaction simply isn\u2019t possible. VTubers, on the other hand, offer something truly unique. In addition to their strong visual appeal as talents and characters, they\u2019re able to connect with fans in real time through live streaming, creating an ever-evolving story together: a dynamic, ongoing connection that sets them apart from other forms of IP.<\/p>\n\n\n\n<p>At the heart of it all is a \u201cliving presence\u201d &#8211; a quality that\u2019s unique to the world of VTubers, and one that we believe is both deeply compelling and irreplaceable.&nbsp;<\/p>\n\n\n\n<p>The AXGRIT pop-up shop will be open through to Thursday, May 29, so don\u2019t miss your chance to stop by and experience it for yourself!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AXGRIT, a new brand of figurines brought to life in collaboration between Design Coco and SHIBUYA TSUTAYA IP Bookstore, launched their first project, the pop-up shop \u201chololive English &#8211; Advent -,\u201d which is now open as of April 25. This pop-up shop features merchandise with talents wearing original \u201cAnti\u00d7Gravity Unit\u201d outfits, a display of the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1712,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=1710","footnotes":""},"categories":[5],"tags":[146,132],"class_list":["post-1773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buisness","tag-event-report","tag-licensing","en-US"],"acf":[],"categories_info":[{"slug":"buisness","name":"Business"}],"tags_info":[{"slug":"event-report","name":"Event Report"},{"slug":"licensing","name":"Licensing"}],"thumbnail_url":"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/H0A8067-scaled-e1749117440857.jpg","_links":{"self":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/1773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/comments?post=1773"}],"version-history":[{"count":5,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/1773\/revisions"}],"predecessor-version":[{"id":1792,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/1773\/revisions\/1792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media\/1712"}],"wp:attachment":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media?parent=1773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/categories?post=1773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/tags?post=1773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}