{"id":2228,"date":"2025-06-19T12:00:00","date_gmt":"2025-06-19T03:00:00","guid":{"rendered":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=2228"},"modified":"2025-06-19T11:42:38","modified_gmt":"2025-06-19T02:42:38","slug":"report-from-the-hololive-production-official-shop-a-new-transmission-hub-for-vtuber-culture-from-tokyo-to-the-world","status":"publish","type":"post","link":"https:\/\/coveredge.cover-corp.com\/en\/list\/2228","title":{"rendered":"Report from the hololive production Official Shop: A New Transmission Hub for VTuber Culture &#8211; From Tokyo to the World"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/2228\/#An_Atmosphere_Built_Upon_a_Station_A_New_Fan_Experience_Full_of_Original_Illustrations_and_Unique_Content\" >An Atmosphere Built Upon a Station. A New Fan Experience Full of Original Illustrations and Unique Content.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/2228\/#Best-Sellers_and_Creating_Unique_Valued_Experiences_Through_Offline_Stores\" >Best-Sellers and Creating Unique, Valued Experiences Through Offline Stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/2228\/#The_Global_Expansion_of_VTuber_Culture_and_hololive_production_from_the_Perspective_of_a_Diverse_Fanbase\" >The Global Expansion of VTuber Culture and hololive production from the Perspective of a Diverse Fanbase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/2228\/#A_Hub_for_Fans_Across_the_Globe_An_Offline_Store_Opening_Doors_to_New_Possibilities\" >A Hub for Fans Across the Globe. An Offline Store Opening Doors to New Possibilities.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Atmosphere_Built_Upon_a_Station_A_New_Fan_Experience_Full_of_Original_Illustrations_and_Unique_Content\"><\/span>An Atmosphere Built Upon a Station. A New Fan Experience Full of Original Illustrations and Unique Content.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-1024x576.jpeg\" alt=\"\" class=\"wp-image-2207\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-1024x576.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-300x169.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-768x432.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-1536x864.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The store, which will be available until spring 2026, is expected to be a new transmission hub for VTuber culture right on Tokyo\u2019s doorstep, a destination for domestic and international tourists.<br><strong><br><\/strong>One of the unique features of this shop is the original merchandise that changes depending on the time of year. For example, in December 2024, a range of products featuring hololive production talents in hololive Station Costumes designed by illustrator Hiragi to look like station attendants were released, including acrylic stands and name tag-style acrylic badges, which received a lot of support from fans. Inside the shop, one can hear exclusive in-store announcements recorded by the talents, and find handwritten signatures and comments from talents scattered all over the shop, creating a station-like atmosphere and bringing together all sorts of people. <br><sup>*Announcements will change at different times of the year.<\/sup><br><br>Unique initiatives can also be taken on, as the store can be easily adapted to suit requests from talents. Special campaigns or projects are implemented to coincide with a talent\u2019s live concert or an album release, which talents in turn have brought up during their livestreams. Fans can look forward to different projects and campaigns throughout the year, with new themed merchandise releases and announcements whenever they visit the store.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\ud83c\udf59\u732b\u53c8\u304a\u304b\u3086 2nd\u30a2\u30eb\u30d0\u30e0\u767a\u58f2&amp;2nd Live\u958b\u50ac\u8a18\u5ff5\ud83c\udf59<br>5\u670814\u65e5(\u6c34)\uff5e5\u670828\u65e5(\u6c34)<a href=\"https:\/\/twitter.com\/hashtag\/%E7%8C%AB%E5%8F%88%E3%81%8A%E3%81%8B%E3%82%86?src=hash&amp;ref_src=twsrc%5Etfw\">#\u732b\u53c8\u304a\u304b\u3086<\/a> \u304c\u671f\u9593\u4e2d<a href=\"https:\/\/twitter.com\/hashtag\/holoshopTokyo?src=hash&amp;ref_src=twsrc%5Etfw\">#holoshopTokyo<\/a> \u3092\u30d7\u30c1\u30b8\u30e3\u30c3\u30af\uff01<br><br>\u305d\u306e\u2460<br>1,650\u5186(\u7a0e\u8fbc)\u4ee5\u4e0a\u306e\u3054\u8cfc\u5165\u30682nd Album\u300e\u307a\u308b\u305d\u306b\u3083\uff5e\u308a\u3059\u307a\u304f\u3068\u300f\u306e\u8cfc\u5165\u5b8c\u4e86\u753b\u9762\u63b2\u793a\u3067<br>\u30dd\u30b9\u30c8\u30ab\u30fc\u30c9\u30d7\u30ec\u30bc\u30f3\u30c8\ud83c\udf81\u2026 <a href=\"https:\/\/t.co\/pFitaPU1q0\">pic.twitter.com\/pFitaPU1q0<\/a><\/p>&mdash; hololive production official shop in Tokyo Station (@holopro_shopTYO) <a href=\"https:\/\/twitter.com\/holopro_shopTYO\/status\/1921876997560799560?ref_src=twsrc%5Etfw\">May 12, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u50d5\u304c\u30b8\u30e3\u30c3\u30af\u4e2d\u3067\u3059\u0d26\u0d4d\u0d26\u0d3f^._.^)\ud83c\udf59\u2726<br> <a href=\"https:\/\/twitter.com\/hashtag\/holoshopTokyo?src=hash&amp;ref_src=twsrc%5Etfw\">#holoshopTokyo<\/a> <a href=\"https:\/\/t.co\/y2DjSKwXXQ\">pic.twitter.com\/y2DjSKwXXQ<\/a><\/p>&mdash; \u732b\u53c8\u304a\u304b\u3086\ud83c\udf59 (@nekomataokayu) <a href=\"https:\/\/twitter.com\/nekomataokayu\/status\/1922891155382948349?ref_src=twsrc%5Etfw\">May 15, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best-Sellers_and_Creating_Unique_Valued_Experiences_Through_Offline_Stores\"><\/span>Best-Sellers and Creating Unique, Valued Experiences Through Offline Stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-1-1024x768.jpeg\" alt=\"\" class=\"wp-image-2208\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-1-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-1-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-1-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-1-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-1.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When asked what products are the most prolific sellers, KIDDY LAND\u2019s Kaneaki Kubushiro, the shop manager, said that the station attendant uniform series of original merchandise and confectionery has been particularly popular.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-2-1024x768.jpeg\" alt=\"\" class=\"wp-image-2209\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-2-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-2-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-2-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-2-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-2.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cWe consistently sell 5-10 units of confectionery featuring the talents in their hololive Station Costumes every hour, with certain customers buying the maximum amount they can for restricted merchandise\u201d he said, talking about the high demand for souvenirs taking full advantage of the prime location that is Tokyo Station.<\/p>\n\n\n\n<p>hololive Station Costume acrylic stands are also strong sellers, with many fans coming to the store in search of their oshi\u2019s design, a highly valued piece of memorabilia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-3-1024x768.jpeg\" alt=\"\" class=\"wp-image-2210\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-3-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-3-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-3-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-3-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-3.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>According to Kubushiro, other popular items besides the hololive Station Costumes series have been the <a href=\"https:\/\/hololive-friends.hololivepro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">hololive friends with u<\/a> and the <a href=\"https:\/\/hololive-friends.hololivepro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">hololive friends to Go<\/a> series of plushies and mascots.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-4-1024x768.jpeg\" alt=\"\" class=\"wp-image-2211\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-4-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-4-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-4-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-4-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-4.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-5-1024x768.jpeg\" alt=\"\" class=\"wp-image-2212\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-5-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-5-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-5-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-5-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-5.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>He spoke about their popularity as these merchandise are easily portable for fans\u2019 <em>oshi-katsu<\/em>: \u201cThe plushies and mascots have also been well-received because their design is perfect for daily use: they are a good size for fans to store in or decorate their bags with, so they can have one or more with them all the time. We get many customers who buy plushies of their oshi in bulk, so sales rival those of the hololive Station series.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-6-1024x768.jpeg\" alt=\"\" class=\"wp-image-2213\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-6-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-6-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-6-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-6-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-6.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-7-1024x768.jpeg\" alt=\"\" class=\"wp-image-2214\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-7-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-7-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-7-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-7-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-7.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The shop offers different experience value for fans, who have mainly shopped online, in physically coming to the store and actually holding the products in their hands before choosing their purchases.<\/p>\n\n\n\n<p>\u201cI was thrilled to be able to see and choose my oshi\u2019s plushies in person to see how big they were in actuality and how they felt,\u201d said a male Sakura Miko fan hailing from Chiba Prefecture, who visited the store for the first time: a visit that coincided with a cheer screening in Shinagawa, Tokyo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-8-1024x768.jpeg\" alt=\"\" class=\"wp-image-2215\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-8-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-8-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-8-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-8-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-8.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Another male customer, who had been to the shop about 3 or 4 times to support Kazama Iroha,&nbsp; places importance on the value of collector\u2019s items, elaborating on his specific reason for being at the shop: \u201cBecause my oshi, Kazama Iroha, ends her sentences with \u201c\u3054\u3056\u308b\u201d (<em>gozaru<\/em>), there is the wordplay \u201c\u3054\u3056\u308b\u306e5\u201d (<em>gozaru no go<\/em>), and so I want to collect 5 (\u201c<em>go<\/em>\u201d in Japanese) of her plushies. I already have one at home, so I bought four more.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-9-1024x768.jpeg\" alt=\"\" class=\"wp-image-2216\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-9-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-9-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-9-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-9-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-9.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kubushiro also talked about how popular the handwritten signature displays were, as fans can only see them because there is a physical store: \u201cThese are also extremely popular. Photos [of these displays] actively get circulated around social media because almost everyone who comes to the shop wants to take a picture of them, and we even get a lot of people asking us where their oshi\u2019s signature is. These signature displays are valuable because the talents actually came to sign them in person, so you can only see them here, which has pleased a lot of customers over the first month since opening.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-10-1024x768.jpeg\" alt=\"\" class=\"wp-image-2217\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-10-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-10-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-10-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-10-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-10.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The shop is a new point of contact between fans and talents, offering special experiences that one cannot get online. It contributes to further stimulating the fan community, where there is tremendous value in \u201creal\u201d elements at a physical shop like this in a landscape where the digital medium is the main battleground for VTubers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-11-1024x768.jpeg\" alt=\"\" class=\"wp-image-2218\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-11-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-11-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-11-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-11-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-11.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cWhat has particularly left an impression on me is seeing customers lining up patiently while holding a suitcase or a huge backpack. Despite having such heavy luggage with them, many customers come \u2018only wanting to buy one item.\u2019 The crowds get really lively when there\u2019s an ongoing campaign or event,\u201d said Kubushiro, also mentioning that there are often lines of up to 50 people outside the shop before and after live events.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-12-1024x768.jpeg\" alt=\"\" class=\"wp-image-2219\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-12-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-12-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-12-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-12-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-12.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Global_Expansion_of_VTuber_Culture_and_hololive_production_from_the_Perspective_of_a_Diverse_Fanbase\"><\/span>The Global Expansion of VTuber Culture and hololive production from the Perspective of a Diverse Fanbase<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When asked who makes up the main clientele at the shop, Kubushiro responded, \u201cAbout 70-80% are male, with about 20-30% from overseas. In particular, we get more customers from Asia, but on holidays we get westerners coming in as well.\u201d He also mentioned that tax-free purchases can be made as part of the shop\u2019s efforts to appeal to incoming tourists.<\/p>\n\n\n\n<p>We asked a female customer, who was visiting the store to get a Fuwawa Abyssgard random card and had visited about three times so far, about her impressions of the shop: &#8220;There are a lot of overseas visitors here early in the morning on weekdays.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-13-1024x768.jpeg\" alt=\"\" class=\"wp-image-2220\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-13-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-13-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-13-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-13-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-13.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When looking at customer trends a little deeper, we can see that VTubers are supported by many age groups, with many families also visiting the shop. We spoke to a family who were at the shop with their 10-year-old son, a Sakura Miko fan, about how they became fans of hololive: \u201cWe originally started out watching game livestreams, which is how we first heard about VTubers. It was because there were some VTubers among these video game streamers that we started enjoying VTuber videos as a family.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-14-1024x768.jpeg\" alt=\"\" class=\"wp-image-2221\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-14-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-14-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-14-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-14-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-14.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We also asked an elementary schoolgirl, a fan of Hoshimachi Suisei, making the most of her winter vacation and visiting the shop with her family from Kawasaki about how she came to know about hololive: \u201cI became a fan after hearing her sing on YouTube, and now I support her wholeheartedly.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-15-768x1024.jpeg\" alt=\"\" class=\"wp-image-2222\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-15-768x1024.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-15-225x300.jpeg 225w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-15-1152x1536.jpeg 1152w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-15.jpeg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>A male fan in his 40s, visiting the shop to buy Tokoyami Towa merchandise for his colleague, talked about music content as the gateway for new fans: \u201cI am stopping in on the way to a jazz concert. I am a big music lover, and first learned about VTubers through Hoshimachi Suisei\u2019s appearance on THE FIRST TAKE, and from then on I was a fan. I am planning on getting Hoshimachi Suisei\u2019s upcoming LP.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-17-1024x819.jpeg\" alt=\"\" class=\"wp-image-2225\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-17-1024x819.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-17-300x240.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-17-768x614.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-17-1536x1229.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-17.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Hub_for_Fans_Across_the_Globe_An_Offline_Store_Opening_Doors_to_New_Possibilities\"><\/span>A Hub for Fans Across the Globe. An Offline Store Opening Doors to New Possibilities.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-16-1024x768.jpeg\" alt=\"\" class=\"wp-image-2223\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-16-1024x768.jpeg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-16-300x225.jpeg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-16-768x576.jpeg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-16-1536x1152.jpeg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-16.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Store manager Kubushiro, based on what he has witnessed in Tokyo, spoke about the shop\u2019s prospects: \u201cWe will continue to manage this shop by prioritizing the special feelings people get when buying a particular product, or looking forward to seeing something at the shop. I hope to be able to continue developing this store, making full use of the space here at Tokyo Station for 1, 2, even 3 years to come, and based on the success we\u2019ve had here at Tokyo Station, expand to have more locations all over Japan.\u201d<br>For instance, he envisions a future with an Osaka store that fans can visit whenever a concert is held there.&nbsp;<\/p>\n\n\n\n<p>COVER President Tanigo still has the vision he has had since the company\u2019s inception of \u201cwanting to create a company that breaks through onto the global stage with Japanese entertainment,\u201d and continues to pour all of his effort into making people more aware of VTubers both within Japan and on a global scale. Establishing a hololive production Official Shop in such an international location like Tokyo Station, where an abundance of overseas tourists can also easily visit the store, is an excellent opportunity for, not only domestic fans, but fans and tourists from all over the world to experience VTuber culture, and a step towards being able to share VTuber culture with so many more people.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There will be a lot of interest in what sort of possibilities this new hub on Tokyo\u2019s doorstep can bring to the future development of VTuber culture, as a space for experiencing the world of hololive production and a place where fans from all over the world can gather.<\/p>\n\n\n\n<p><sup>*This article is based on interviews conducted on December 28, 2024, and may differ from current information.<\/sup><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">First Store in West Japan! hololive production official shop in Osaka Umeda Opening Soon!<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hololive.hololivepro.com\/en\/events\/shopumeda\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/06\/image-78-1024x576.png\" alt=\"\" class=\"wp-image-2224\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-78-1024x576.png 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-78-300x169.png 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-78-768x432.png 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-78-1536x864.png 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/image-78.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Shop Details<\/strong><br>Shop Name: hololive production official shop in Osaka Umeda<br>Location: B1F North Building, Hankyu Sanban Gai, 1-1-3 Shibata, Kita-ku, Osaka<br>Dates: June 27, 2025 &#8211; Spring 2026<br>Opening Hours:\u00a0 10:00 AM &#8211; 9:00 PM (JST)<br><sup>*Opening hours will follow HANKYU SANBAN GAI hours of business.<\/sup><br><a href=\"https:\/\/hololive.hololivepro.com\/en\/events\/shopumeda\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/hololive.hololivepro.com\/en\/events\/shopumeda\/<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Atmosphere Built Upon a Station. A New Fan Experience Full of Original Illustrations and Unique Content. The store, which will be available until spring 2026, is expected to be a new transmission hub for VTuber culture right on Tokyo\u2019s doorstep, a destination for domestic and international tourists.One of the unique features of this shop [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=2206","footnotes":""},"categories":[5],"tags":[165,54],"class_list":["post-2228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buisness","tag-165","tag-54","en-US"],"acf":[],"categories_info":[{"slug":"buisness","name":"Business"}],"tags_info":[{"slug":"%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88","name":"Report"},{"slug":"%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%80%e3%82%a4%e3%82%b8%e3%83%b3%e3%82%b0","name":"MD"}],"thumbnail_url":"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/06\/thum_241226_tokyocharacter_01-2-scaled.jpg","_links":{"self":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/2228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/comments?post=2228"}],"version-history":[{"count":6,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/2228\/revisions"}],"predecessor-version":[{"id":2253,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/2228\/revisions\/2253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media\/2243"}],"wp:attachment":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media?parent=2228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/categories?post=2228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/tags?post=2228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}