{"id":3075,"date":"2025-09-25T12:00:00","date_gmt":"2025-09-25T03:00:00","guid":{"rendered":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=3075"},"modified":"2025-10-23T16:43:03","modified_gmt":"2025-10-23T07:43:03","slug":"creating-a-new-normal-with-vtuber-insights-from-a-former-consulting-professional","status":"publish","type":"post","link":"https:\/\/coveredge.cover-corp.com\/en\/list\/3075","title":{"rendered":"Creating a \u201cNew Normal\u201d with VTuber &#8211; Insights from a Former Consulting Professional"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/3075\/#Looking_Beyond_the_Numbers_Bringing_the_Focus_Back_to_Talents_and_Fans\" >Looking Beyond the Numbers: Bringing the Focus Back to Talents and Fans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/3075\/#Changing_Careers_to_Pursue_My_Passion_%E2%80%93_Joining_COVER\" >Changing Careers to Pursue My Passion &#8211; Joining COVER<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/3075\/#Realizing_the_Importance_of_Making_Talents_Dream_Come_True_%E2%80%93_Toward_a_Brighter_Future_for_VTubers\" >Realizing the Importance of Making Talents\u2019 Dream Come True &#8211; Toward a Brighter Future for VTubers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/3075\/#A_Message_to_Future_Teammates_from_A\" >A Message to Future Teammates from A<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Looking_Beyond_the_Numbers_Bringing_the_Focus_Back_to_Talents_and_Fans\"><\/span>Looking Beyond the Numbers: Bringing the Focus Back to Talents and Fans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015Could you tell us about your role?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>In the Corporate Planning Office, I handle the typical duties you\u2019d expect &#8211; budget planning, budget management, and streamlining internal processes. But there&#8217;s another aspect that\u2019s unique to COVER. For large-scale projects where collaboration across divisions is essential, the Corporate Planning Office plays a hands-on role in project management.&nbsp;<br><br>For large-scale projects, a wide range of teams get involved &#8211; not just the talents and their managers, but also the Music and Live Event Business Department, the Creative Production Department, and more. The Corporate Planning Office supports communication across these divisions, making sure schedules are aligned, reaching out to the necessary teams in advance, and keeping preparations on track. In short, the office plays a key role in ensuring projects run smoothly.<br><br>I often find myself working on international projects, taking on a project management role that involves coordinating across divisions and bringing together different countries. With a major overseas project coming up this year, my days are both busy and fulfilling.&nbsp;<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015The Corporate Planning Office is often seen as focusing on company-wide budgets and revenue strategies. Do you also get involved in talent activities and projects?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Talents are essential to COVER. I don\u2019t often interact with them directly, but I do create communication materials for them. What\u2019s most important is keeping the talents\u2019 perspective in mind &#8211; what benefits it brings to them and how it supports their activities. Keeping that mindset is really important.&nbsp;<br><br>We also can\u2019t forget about delivering new experiences to our fans. It\u2019s these two pillars &#8211; supporting talents and engaging fans &#8211; that make the work of the Corporate Planning Office more than just managing numbers. We play a meaningful role at the core of the business. Take a single live event, for example. It brings together many different teams, from music and live events to creative and talent management. Our role is to take a step back, look at the bigger picture, and coordinate across all of them.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Changing_Careers_to_Pursue_My_Passion_%E2%80%93_Joining_COVER\"><\/span>Changing Careers to Pursue My Passion &#8211; Joining COVER<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/10\/H0A4845-1024x683.jpg\" alt=\"\" class=\"wp-image-3290\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4845-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4845-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4845-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4845-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4845.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015Could you tell us about your career so far, and what first brought you to Japan?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>I\u2019m originally from Portugal, and I grew up playing basketball. That led me to discover a hugely popular Japanese basketball manga, which got me hooked. I started thinking, \u201cI\u2019d love to see Japanese basketball for myself,\u201d and during high school, I spent a year in Hyogo Prefecture as an exchange student. That experience was a real turning point for me.&nbsp;&nbsp;<br><br>After returning to Portugal, I went on to study Industrial Engineering at the University of Porto. The program was quite close to mechanical engineering, so for a while I thought, \u201cMaybe I\u2019ll end up working in a factory.\u201d But since I also spoke Japanese, I decided to take a break during my third and fourth years to return to Japan for an internship at a factory. That experience made me realize that \u201cMaybe building a career in Japan could be a real option for me.\u201d<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015So you decided to start your career in Japan.<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>About three months before returning home, I began applying to Japanese companies and in 2016 received an offer from McKinsey &amp; Company Japan. At the time, Japanese firms weren\u2019t as international as they are today, so I felt a global consulting firm would be a better fit. I joined in 2017 and spent about seven years there.&nbsp;<br><br>At McKinsey, I was involved in a wide range of projects, from large-scale structural transformation initiatives to short-term strategy planning and M&amp;A due diligence. I also took time to study abroad for my MBA, which made the experience even more fulfilling.&nbsp;<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015After that, you decided to move to COVER. What led you to take this step?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>&nbsp;I joined COVER in April 2025 for two main reasons. First, I wanted to take ownership of the entire process &#8211; from developing strategies to execution and seeing the results. As a consultant, you rarely get the chance to follow the execution and outcomes as your own responsibilities. Over time, I started to feel that something was missing.&nbsp;<br><br>The second reason was that I wanted to work in a field where I could genuinely feel passionate. During my time in consulting, I was exposed to many different industries. But when I asked myself where I\u2019d want to devote the next ten years of my life, I reflected on what first brought me to Japan\u2014and realized that my roots were in entertainment. That\u2019s when I knew I wanted to take on the challenge of working in the entertainment industry, which ultimately led me to make the move.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015So from the beginning of your job search, you were already focused on the entertainment industry. What made you particularly interested in the VTuber field?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>The most significant factor was the excitement of being part of an industry that\u2019s still in its growth phase. On a personal level, I was already watching streams, which gave me an extra connection. The VTuber business today is very much in the process of being shaped as a \u201cnew industry.\u201d And because it\u2019s still so young, there are many moments where we have to build the rules and frameworks ourselves. Having the opportunity to help shape the direction of the industry is incredibly exciting as a business professional.&nbsp;<br><br>On top of that, it is fun to watch. It was the combination of those two things that made me feel, \u201cNow is the perfect time to take on the challenge.\u201d&nbsp;<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015Among all the options, why did you choose COVER?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>It was a company with the power to bring VTubers into the wider world.<br><br>For me, the mission of a VTuber agency is to expand the spaces where VTubers can shine in society. It\u2019s not enough to simply provide a platform and have a talent stream &#8211; the real challenge is finding ways to raise the social value of VTubers and create more opportunities for them.&nbsp;<br><br>What stood out to me about COVER is that it goes beyond the role of a traditional talent agency. The company actively invests in areas like live events and card games, helping push VTubers into greater recognition in society. That approach resonated deeply with me and aligned firmly with my own aspirations.&nbsp;<br><br>Think about American comic heroes. They were once known only to a niche group of comic enthusiasts, but with investments in movies and collaborations, they\u2019ve become characters everyone recognizes today. I see VTubers in a similar way &#8211; streaming alone can only reach existing fans. To move beyond that and become part of the mainstream culture, dedicated efforts are needed. And COVER is the best positioned to make that happen.&nbsp;<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Realizing_the_Importance_of_Making_Talents_Dream_Come_True_%E2%80%93_Toward_a_Brighter_Future_for_VTubers\"><\/span>Realizing the Importance of Making Talents\u2019 Dream Come True &#8211; Toward a Brighter Future for VTubers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/10\/H0A4953-1024x683.jpg\" alt=\"\" class=\"wp-image-3293\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4953-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4953-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4953-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4953-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4953.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015Do you find that your previous experience has been helpful in your current role?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Absolutely. Project management is one area, and quantitative analysis is another. Back in consulting, many of my clients were in heavy industry, so I often had to get creative with analysis using only limited data. At COVER, on the other hand, we have well-structured databases with extensive numbers, which gives us far more freedom and flexibility in how we analyze them.&nbsp;<br><br>Another advantage of my consulting background is the exposure I had to so many different companies, which allowed me to build up a wealth of knowledge on \u201cbest practices\u201d across processes. Because of that, it\u2019s easier for me to assess what can be improved to drive better results. That kind of business insight has definitely been a real asset in my current role.&nbsp;<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015Have your impression or view of the VTuber industry changed since joining COVER?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>In terms of market potential, even before joining, I believed there was plenty of room for growth\u2014and that view hasn\u2019t changed. But once I stepped inside the industry, I realized that actual growth requires us to step forward and take the lead ourselves. In that sense, my commitment has grown deeper.&nbsp;<br><br>To elaborate further, what I really came to realize is the importance of helping talented individuals achieve their dreams. Back in consulting, it was normal to make decisions based on numbers in an Excel sheet. But talents are not just rows on a spreadsheet &#8211; they\u2019re real people. The real challenge is finding ways to solve the issues they face and creating opportunities where they can thrive. Supporting their motivation so they can keep running toward their dreams\u2014that, I\u2019ve realized, is the true key to success.&nbsp;<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015What do you think VTubers need to truly break through in society? And how do you see COVER contributing to that growth?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>&nbsp;I believe growth has two aspects. The first is within communities that are already deeply passionate, such as those centered around anime and gaming. These areas tend to expand naturally, and we\u2019re working to build on that momentum through events and other initiatives.&nbsp;<br><br>The other aspect is mass recognition. This remains a big challenge, as there\u2019s still a strong perception of VTubers as simply \u201canime characters talking on screen.\u201d For VTubers to reach a wider audience, we need to accelerate the process of shifting that image &#8211; from something unfamiliar to something that feels natural.&nbsp;<br><br>Global expansion is another important factor. The U.S. market is starting to take off, but there\u2019s still tremendous potential across Asia. We\u2019ve already built a presence in Indonesia, but there are many regions &#8211; such as Thailand and India &#8211; where we should be focusing more. I believe the next stage of growth is making VTubers something people come across naturally in their everyday lives, and I see COVER as having a real strength in achieving that.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015Do you have any projects or goals you personally want to take on?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Rather than a specific project, I have a clear vision of what I\u2019d like to achieve. I return to my home country about once every two years, and one day, I\u2019d love to get on a train and see the person sitting next to me casually watching a VTuber\u2019s livestream. That\u2019s the kind of world I want to help create.&nbsp;<br><br>For that to happen, VTubers need to stand on the same stage as artists and singers. Of course, developing content for existing fans is essential, but I want to support the challenge of reaching the mass market, especially on a global scale.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015You mean like VTubers sharing the stage with international artists?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Exactly. I want to help create a world where global singers and VTubers can perform together on stage, and the audience embraces it as something completely natural. It might be ten or twenty years in the future, but I also believe it could happen much sooner. That\u2019s because the potential of VTubers goes far beyond entertainment itself.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015What do you mean by that?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>In the past, an artist\u2019s or idol\u2019s popularity often depended on things like appearance, background, or connections. VTubers, on the other hand, can captivate millions simply through their avatars, their voices, and their unique personalities. To me, that sends a powerful social message: with your own talent, you can reach the world.&nbsp;<br><br>From what I\u2019ve seen, in many parts of Europe and the U.S., careers are often shaped by family background or personal connections. In that context, VTubers send an important message that you can make it on your own talent and reach this level by yourself.&nbsp;<br><br>That\u2019s why I want more people to experience the appeal of VTubers. I believe there are many, both in Japan and abroad, who would resonate with that message. My goal is to take on the challenge of accelerating that reach.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015If you had to describe COVER in just one phrase, what would it be?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Wow, that\u2019s a tough one. But I\u2019d say \u201ccreating a new normal.\u201d A world where watching VTuber streams or live concerts is part of everyday life, and where it feels completely natural to see people on trains or buses around the globe enjoying VTubers. I believe that\u2019s exactly the future COVER is working toward right now.&nbsp;<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Message_to_Future_Teammates_from_A\"><\/span>A Message to Future Teammates from A<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2025\/10\/H0A4917-1024x683.jpg\" alt=\"\" class=\"wp-image-3292\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4917-1024x683.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4917-300x200.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4917-768x512.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4917-1536x1024.jpg 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/H0A4917.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015Since joining COVER, has there been a moment that really stood out to you &#8211; something surprising or something that made you happy?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>What really made me happy was discovering that, even in a corporate planning role, people genuinely want to hear my thoughts on content. Before joining, I assumed most of my work would be focused on budget and cost management, but once I was here, I found myself in conversations with talent managers who would ask, \u201cWhat do you think, A?\u201d Of course, I don\u2019t have the final say, but when I share ideas like, \u201cWouldn\u2019t it be fun if we tried this kind of project?\u201d they actually listen. That\u2019s been incredibly rewarding. I believe anyone who joins COVER will naturally bring their own ideas and passion for content, and what makes this place special is the culture of welcoming and embracing those ideas.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015I see. On the other hand, has anything surprised you since joining?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>What surprised me most was the speed and execution. When someone outside the company says, \u201cWe\u2019d love to work together,\u201d I\u2019ll bring it up internally\u2014and just three days later, the decision is made: \u201cLet\u2019s do it.\u201d In most places, that kind of conversation would end as small talk, but here it quickly turns into real business. The speed at which ideas move into action always impresses me. At the large corporations I worked with before, any new initiative would take two or three months to get through approval. Compared to that, COVER has a culture that thrives on embracing challenges, and that\u2019s one of its biggest attractions.&nbsp;<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015To keep up with that kind of speed, does the organization have a unique atmosphere or way of working?&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Definitely. It\u2019s a very flat organization.<br><br>When I first joined, I was surprised to see junior employees directly messaging department heads on our internal chat tools as if it were the most natural thing. In my previous work with large corporations, meeting someone at that level always felt intimidating. But here at COVER, even first- or second-year employees can engage in real discussions with senior leaders, bringing their own opinions. It\u2019s an environment where young members are trusted to take responsibility, and that\u2019s incredibly motivating. Of course, part of it comes from being in a rapidly growing organization, but for those who enjoy that speed, it\u2019s an enriching place to be.\u00a0<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015What kind of people do you think can really thrive in this environment?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Across the company as a whole, I\u2019d say it comes down to having a passion for content. That passion directly impacts both motivation and the quality of work.\u00a0<br><br>For the Corporate Planning Office specifically, ownership and communication skills are essential. It\u2019s not about waiting for instructions from your manager &#8211; it\u2019s about thinking for yourself and taking initiative. And just as importantly, you need to enjoy working with other teams, discussing ideas, and moving things forward together. Most of our day is spent in conversation, shaping and refining ideas side by side.\u00a0\u00a0<br><br>Skills can always be learned after joining. What really matters is having the mindset to keep learning. I often come across tasks where I think, \u201cIs this really my responsibility?&#8221; But each time, I take it with the mindset of starting from scratch. I believe the people who can enjoy that kind of challenge with flexibility are the ones who truly thrive here.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2015Finally, do you have a message for students or those hoping to join COVER?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-67\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>If you have a passion for content, I truly encourage you to give it a try. You don\u2019t need to have specialized knowledge from the start &#8211; if you have a passion, you\u2019ll be able to learn everything once you\u2019re here.<br><br>This industry is constantly evolving, so with a willingness to learn and the courage to take on new challenges, you\u2019re bound to grow. I hope you\u2019ll take that first step with confidence.&nbsp;<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking Beyond the Numbers: Bringing the Focus Back to Talents and Fans \u2015Could you tell us about your role? \u2015The Corporate Planning Office is often seen as focusing on company-wide budgets and revenue strategies. Do you also get involved in talent activities and projects? Changing Careers to Pursue My Passion &#8211; Joining COVER \u2015Could you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=3062","footnotes":""},"categories":[6],"tags":[181,69,14],"class_list":["post-3075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","tag-181","tag-69","tag-interview","en-US"],"acf":[],"categories_info":[{"slug":"career","name":"Recruitment"}],"tags_info":[{"slug":"%e7%b5%8c%e5%96%b6%e4%bc%81%e7%94%bb","name":"Corporate Planning"},{"slug":"%e6%96%b0%e5%8d%92%e6%8e%a1%e7%94%a8","name":"Graduate Recruitment"},{"slug":"interview","name":"Interview"}],"thumbnail_url":"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/10\/COVERedge-_thum01.jpg","_links":{"self":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/3075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/comments?post=3075"}],"version-history":[{"count":3,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/3075\/revisions"}],"predecessor-version":[{"id":3297,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/3075\/revisions\/3297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media\/3298"}],"wp:attachment":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media?parent=3075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/categories?post=3075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/tags?post=3075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}