{"id":4391,"date":"2026-03-19T12:00:00","date_gmt":"2026-03-19T03:00:00","guid":{"rendered":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=4391"},"modified":"2026-03-18T17:21:24","modified_gmt":"2026-03-18T08:21:24","slug":"the-hololive-official-card-games-position-in-the-tcg-market-report-from-the-1st-hocg-shop-staff-networking-event","status":"publish","type":"post","link":"https:\/\/coveredge.cover-corp.com\/en\/list\/4391","title":{"rendered":"The hololive OFFICIAL CARD GAME\u2019s Position in the TCG Market: Report from the 1st hOCG Shop Staff Networking Event"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/4391\/#%EF%B8%8EWhere_Does_the_hololive_OFFICIAL_CARD_GAME_Stand_in_the_TCG_Market_Insights_from_the_Producer\" >\ufe0eWhere Does the hololive OFFICIAL CARD GAME Stand in the TCG Market? Insights from the Producer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/4391\/#What_Makes_the_hololive_OFFICIAL_CARD_GAME_Distinct_Playing_with_Your_Oshis_Cards\" >What Makes the hololive OFFICIAL CARD GAME Distinct? Playing with Your Oshi\u2019s Cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/4391\/#%EF%B8%8EPrizes_for_Undefeated_Participants_A_Look_Inside_the_hololive_OFFICIAL_CARD_GAME_Shop_Staff_Networking_Event\" >\ufe0ePrizes for Undefeated Participants! A Look Inside the hololive OFFICIAL CARD GAME Shop Staff Networking Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/4391\/#Comments_from_Shop_Staff_Nationwide\" >Comments from Shop Staff Nationwide<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EF%B8%8EWhere_Does_the_hololive_OFFICIAL_CARD_GAME_Stand_in_the_TCG_Market_Insights_from_the_Producer\"><\/span><strong>\ufe0e<strong>Where Does the hololive OFFICIAL CARD GAME Stand in the TCG Market? Insights from the Producer<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/01_H0A1165-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4342\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/01_H0A1165-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/01_H0A1165-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/01_H0A1165-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/01_H0A1165-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/01_H0A1165-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>hololive OFFICIAL CARD GAME is a TCG where players support their favorite \u201cholomem\u201d (short for \u201chololive members\u201d) and send \u201ccheers\u201d to the holomem on stage, building up their stage while competing against their opponent.<\/p>\n\n\n\n<p>In 2026, a wide variety of TCG titles and genres are available on the market. According to Reiki Horie, Head of the TCG Development Department and Producer in the Card Business Development Office, hololive OFFICIAL CARD GAME currently ranks around 5th\u20136th in domestic market share within Japan.<br><sup>\u203bSource: September 2025 New Trading Card Sales Ranking (Japanese only)&nbsp;&nbsp;<a href=\"https:\/\/www.torema.jp\/202509orecamarketconditions\/\">https:\/\/www.torema.jp\/202509orecamarketconditions\/<\/a><\/sup><\/p>\n\n\n\n<p><strong>Horie:<\/strong> \u201cWhen we released the hololive OFFICIAL CARD GAME in 2024, it was a year when many other TCG titles were also launched. Because of this, we are very grateful that so many users have chosen and are playing our game. Recently, I\u2019ve been seeing hololive OFFICIAL CARD GAME posters more often when visiting card shops, and it feels like the game is gaining recognition within the industry. I also believe one of the reasons for its success is that the main demographic of TCG users and that of hololive fans, namely men in their 20s and 30s, overlap with each other.\u201d<\/p>\n\n\n\n<p>According to research by Bushiroad Inc., the number of stores carrying hololive OFFICIAL CARD GAME products has also been steadily increasing. There were 380 stores in September 2024, immediately after launch, but that number had grown to be 867 stores by December 2025. The number of networking events and shop tournaments has also increased year on year, and the number of participants joining networking events has more than doubled in a year and a half.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"808\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/The-number-of-stores-carrying-hololive-OFFICIAL-CARD-GAME-1024x808.jpg\" alt=\"\" class=\"wp-image-4393\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/The-number-of-stores-carrying-hololive-OFFICIAL-CARD-GAME-1024x808.jpg 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/The-number-of-stores-carrying-hololive-OFFICIAL-CARD-GAME-300x237.jpg 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/The-number-of-stores-carrying-hololive-OFFICIAL-CARD-GAME-768x606.jpg 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/The-number-of-stores-carrying-hololive-OFFICIAL-CARD-GAME.jpg 1368w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Some users say they have even become fans of hololive through the hololive OFFICIAL CARD GAME.<\/p>\n\n\n\n<p><strong>Horie:<\/strong> \u201cAt events, I sometimes get the chance to speak with hololive OFFICIAL CARD GAME players. Some tell me, \u2018I used to play other TCGs and didn\u2019t know much about hololive, but I am now a fan of hololive and its talents because they started playing the game. I even watch their streams now too.\u2019 On the other hand, I have also heard people say things like, \u2018hololive OFFICIAL CARD GAME was my gateway to discovering how fun TCGs are,\u2019 or \u2018I had been away from TCGs for more than 10 years, but the hololive OFFICIAL CARD GAME has brought me back.\u2019\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_the_hololive_OFFICIAL_CARD_GAME_Distinct_Playing_with_Your_Oshis_Cards\"><\/span><strong><strong>What Makes the hololive OFFICIAL CARD GAME Distinct? Playing with Your Oshi\u2019s Cards<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/03_H0A1096-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4344\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/03_H0A1096-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/03_H0A1096-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/03_H0A1096-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/03_H0A1096-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/03_H0A1096-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What makes the hololive OFFICIAL CARD GAME unique compared with other TCGs? According to Horie, \u201cbeing able to play the game with cards of your oshi (or favorite talent)\u201d has remained one of its core strengths since launch.<\/p>\n\n\n\n<p><strong>Horie:<\/strong> \u201cIn the hololive OFFICIAL CARD GAME, we try to incorporate each talent\u2019s individuality into the card illustrations, text, and abilities as much as possible. When I see fans who pick up the cards talking on social media and saying things like, \u2018This comes from that stream a while ago,\u2019 or \u2018This is one of that talent\u2019s iconic moments,\u2019 it makes all the development effort worthwhile.\u201d<\/p>\n\n\n\n<p>On the other hand, working with real talents also comes with its own considerations.<\/p>\n\n\n\n<p><strong>Horie:<\/strong> \u201cEach talent has their own fans, and many users want to play using their oshi when they play. However, due to the nature of trading card games, it\u2019s difficult for every card to have exactly the same strength. That\u2019s why we try to create opportunities beyond simply competing in terms of power, so that players can use their oshis as much as possible.\u201d<\/p>\n\n\n\n<p>One such opportunity is the \u201cOshi holomem Selection\u201d tournament format. This system is used largely in hololive OFFICIAL CARD GAME tournaments, where players who finish the preliminary rounds undefeated are given priority to advance to the final rounds if they are using different oshi holomem cards.<\/p>\n\n\n\n<p>Horie: \u201cWe also focus on organizing events in ways so that the atmosphere doesn\u2019t become too tense. In February this year, we held a casual matching event where everyone who participated received a prize regardless of their results. At events like that, players engage in \u2018oshi talk\u2019 with each other and chat about their oshis, so I hope they become opportunities for people to truly connect.\u201d<\/p>\n\n\n\n<p>The play styles of hololive OFFICIAL CARD GAME users are also unique.<\/p>\n\n\n\n<p><strong>Horie: <\/strong>\u201cI feel that many players coordinate their supplies\u2014such as card sleeves and playmats\u2014with items featuring their oshi. Many players also show their support for their oshi not only through their cards but through other merchandise as well, which I think is another characteristic of hololive OFFICIAL CARD GAME users.<\/p>\n\n\n\n<p>Over the past year or so, we\u2019ve also seen more users organizing their own tournaments. It\u2019s physically difficult for us to host tournaments in all 47 prefectures, but players organize events themselves, and hololive and hololive OFFICIAL CARD GAME fans gather there to interact. As a creator, seeing that level of enthusiasm makes me very happy.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EF%B8%8EPrizes_for_Undefeated_Participants_A_Look_Inside_the_hololive_OFFICIAL_CARD_GAME_Shop_Staff_Networking_Event\"><\/span><strong>\ufe0ePrizes for Undefeated Participants! A Look Inside the hololive OFFICIAL CARD GAME Shop Staff Networking Event<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/04_H0A1252-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4345\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/04_H0A1252-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/04_H0A1252-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/04_H0A1252-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/04_H0A1252-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/04_H0A1252-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Let us now take a look at the \u201c1st hololive OFFICIAL CARD GAME Shop Staff Networking Event\u201d held on January 13. On the day, 85 shop staff members from 68 stores nationwide took part.<\/p>\n\n\n\n<p>The matches were divided into five blocks named after holomem: Usada Pekora, Ichijo Ririka, Tsunomaki Watame, Omaru Polka, and Shirakami Fubuki.<\/p>\n\n\n\n<p>Since the matches were between card shop staff, many intense matches took place. Meanwhile, participants who finished their matches early and had time to spare were also seen chatting and exchanging information about the hololive OFFICIAL CARD GAME and their respective stores in a friendly atmosphere.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/05_H0A1186-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4346\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/05_H0A1186-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/05_H0A1186-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/05_H0A1186-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/05_H0A1186-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/05_H0A1186-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/06_H0A1155-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4347\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/06_H0A1155-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/06_H0A1155-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/06_H0A1155-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/06_H0A1155-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/06_H0A1155-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Some participants also brought playmats and sleeves featuring their favorite holomem, while others came with bags decorated with merchandise and plush toys of their oshi. As Horie mentioned earlier, one of the attractive points of the hololive OFFICIAL CARD GAME is that players can express their passion for their oshi not only through their cards, but also through supplies and merchandise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/07_H0A1242-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4349\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/07_H0A1242-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/07_H0A1242-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/07_H0A1242-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/07_H0A1242-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/07_H0A1242-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/08_H0A1220-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4350\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/08_H0A1220-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/08_H0A1220-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/08_H0A1220-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/08_H0A1220-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/08_H0A1220-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The main tournament consisted of four rounds. Participants from stores who finished the event undefeated were awarded a special apron, a store-display standee, and the right to host an April 2026 shop tournament with extra PR packs (\u201cPR Pack Mashimashi\u201d).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/09_H0A0998-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4351\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/09_H0A0998-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/09_H0A0998-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/09_H0A0998-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/09_H0A0998-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/09_H0A0998-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/10_H0A1015-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4352\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/10_H0A1015-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/10_H0A1015-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/10_H0A1015-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/10_H0A1015-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/10_H0A1015-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The undefeated stores were as follows:<\/p>\n\n\n\n<p><strong><strong>\u25bcTokyo Venue<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/11_H0A1392-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4353\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/11_H0A1392-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/11_H0A1392-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/11_H0A1392-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/11_H0A1392-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/11_H0A1392-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A Block \u201cUsada Pekora\u201d \u2014 <strong>BOOKOFF Fujinomiya Kitamachi Store (Shizuoka)<\/strong> \u2014 Player: Yukka<br>B Block \u201cIchijo Ririka\u201d \u2014 <strong>Fujiya (Tokyo)<\/strong> \u2014 Player: souka<br>C Block \u201cTsunomaki Watame\u201d \u2014 <strong>D-Carten Laboratory Oami (Chiba)<\/strong> \u2014 Player: MUR \/ <strong>Hobby Station Chiba Store (Chiba)<\/strong> \u2014 Player: Mono<br>D Block \u201cOmaru Polka\u201d \u2014 <strong>Trading Card Game Shop 193 Akihabara (Tokyo)<\/strong> \u2014 Player: WsM \/ Kurocchi<br>E Block \u201cShirakami Fubuki\u201d \u2014 <strong>D-Cent game&amp;card \/ Descent Game (Tokyo)<\/strong> \u2014 Player: Matsumoto<\/p>\n\n\n\n<p><strong><strong>\u25bcOsaka Venue<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/12_\u5168\u52dd\u5e97\u8217_\u5927\u962a-1024x576.webp\" alt=\"\" class=\"wp-image-4354\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/12_\u5168\u52dd\u5e97\u8217_\u5927\u962a-1024x576.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/12_\u5168\u52dd\u5e97\u8217_\u5927\u962a-300x169.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/12_\u5168\u52dd\u5e97\u8217_\u5927\u962a-768x432.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/12_\u5168\u52dd\u5e97\u8217_\u5927\u962a.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A Block \u201cUsada Pekora\u201d \u2014 <strong>Lux Nara Kashiwagi Store (Nara)<\/strong> \u2014 Player: Kuromine<br>B Block \u201cIchijo Ririka\u201d \u2014 <strong>Toreca Plaza 55 Osu Ameyoko Store (Aichi)<\/strong> \u2014 Player: Rose<br>C Block \u201cTsunomaki Watame\u201d \u2014 <strong>Sports Card &amp; Card Game Shop MINT Sannomiya Store (Hyogo)<\/strong> \u2014 Player: Mare \/ <strong>Card Shop Kaede (Kochi)<\/strong> \u2014 Player: Kaze-san<br>D Block \u201cOmaru Polka\u201d \u2014 <strong>GIRAFULL Namba Store (Osaka)<\/strong> \u2014 Player: Zenis<br>E Block \u201cShirakami Fubuki\u201d \u2014 <strong>Skip (Osaka)<\/strong> \u2014 Player: kai<\/p>\n\n\n\n<p>When asked for comments, several winners shared their excitement and mentioned that \u201cthe hololive OFFICIAL CARD GAME is really gaining momentum at our stores!\u201d<\/p>\n\n\n\n<p>After the matches, shop staff, COVER employees, and Bushiroad employees also partook in an opinion exchange session. Fruitful discussions took place in a number of groups about the current situation of the hololive OFFICIAL CARD GAME at each shop and how the game can be further promoted in the future.<\/p>\n\n\n\n<p>We hope that this event can continue to spread the appeal and enthusiasm of the hololive OFFICIAL CARD GAME to users through shop staff who participated from all across Japan.<\/p>\n\n\n\n<p>Please follow the link below for the official hololive OFFICIAL CARD GAME report (in Japanese).<\/p>\n\n\n\n\t<div class=\"blogcard ex wide\">\n\t<a href=\"https:\/\/hololive-official-cardgame.com\/news\/post\/41\/\" target=\"_blank\">\n\t\t<div class=\"blogcard-wrapper\">\n\n\t\t\t<div class=\"blogcard-thumbnail\"><img decoding=\"async\" src=\"https:\/\/hololive-official-cardgame.com\/wp-content\/themes\/tcg\/assets\/img\/global\/ogp.png\" width=\"100%\" \/><\/div>\n      <div class=\"blogcard-body\">\n        <p class=\"blogcard-url\"><img decoding=\"async\" class=\"favicon\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=https:\/\/hololive-official-cardgame.com\/news\/post\/41\/\">https:\/\/hololive-official-cardgame.com\/news\/post\/41\/<\/p>\n        <div class=\"blogcard-texts\">\n          <h3 class=\"blogcard-title\">\u7b2c1\u56de\u30db\u30ed\u30ab\u30b7\u30e7\u30c3\u30d7\u5e97\u54e1\u4ea4\u6d41\u4f1a\u958b\u50ac\u30ec\u30dd\u30fc\u30c8\uff01 | hololive OFFICIAL CARD GAME\uff5c\u30db\u30ed\u30e9\u30a4\u30d6\u30d7\u30ed\u30c0\u30af\u30b7\u30e7\u30f3<\/h3>\n        <\/div>\n        <p class=\"blogcard-description\">hololive production\uff08\u30db\u30ed\u30e9\u30a4\u30d6\u30d7\u30ed\u30c0\u30af\u30b7\u30e7\u30f3\uff09\u306e\u30bf\u30ec\u30f3\u30c8\u305f\u3061\u3092\u30e2\u30c1\u30fc\u30d5\u306b\u3057\u305f\u30c8\u30ec\u30fc\u30c7\u30a3\u30f3\u30b0\u30ab\u30fc\u30c9\u30b2\u30fc\u30e0\u300ehololive OFFICIAL CARD GAME\u300f\u306e\u30aa\u30d5\u30a3\u30b7\u30e3\u30eb\u30b5\u30a4\u30c8\u3067\u3059\u3002\u30d5\u30a1\u30f3\u306e\u7686\u3055\u307e\u3068\u5171\u306b\u5275\u308a\u3001\u5171\u306b\u7af6\u3046\u201d\u304d\u3087\u3046\u305d\u3046\uff08\u5171\u5275\/\u7af6\u4e89\uff09\u201d\u3092\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u3057\u305fTCG\uff01\u63a8\u3057\u306e\u30db\u30ed\u30e9\u30a4\u30d6\u30e1\u30f3\u30d0\u30fc\u306e\u30ab\u30fc\u30c9\u3067\u300c\u30db\u30ed\u6d3b\u300d\u3092\u697d\u3057\u3082\u3046\uff01<\/p>\n\t\t\t<\/div>\n    <\/div>\n\t<\/a>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comments_from_Shop_Staff_Nationwide\"><\/span><strong><strong>Comments from Shop Staff Nationwide<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We also conducted on-site interviews with several shop staff who participated in the event. We gathered real insights from stores that currently sell hololive OFFICIAL CARD GAME-related products with some of their responses below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q. How have customers responded since your store started carrying hololive OFFICIAL CARD GAME products? What parts of the game do you find appealing?<\/h3>\n\n\n\n<p>\u201cSince we began selling the game, more customers who enjoy hololive have come to the store, with some even saying, \u2018Thank you for stocking it.\u2019\u201d<br>(Otachu Akihabara No.5 Store)<\/p>\n\n\n\n<p>\u201cMany people have started playing TCGs because of the hololive OFFICIAL CARD GAME, and we\u2019ve seen an increase in new customers visiting our store.\u201d<br>(Playspace Platz Sakura)<\/p>\n\n\n\n<p>\u201cI think its appeal is the cuteness of the illustrations and the characters.\u201d<br>(D-Cent game &amp; card)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q. Which events or initiatives at your store have received the biggest response?<\/h3>\n\n\n\n<p>\u201cBox battles held alongside the release of a new set have been very popular. Going forward, we would like to try selling decks.\u201d<br>(Otachu Akihabara No.5 Store)<\/p>\n\n\n\n<p>\u201cThe store qualifiers for the Exstreamer Cup. Our regular shop tournaments also attract a steady number of participants and have been well received.\u201d<br>(Playspace Platz Sakura)<\/p>\n\n\n\n<p>\u201cThe Exstreamer Cup area qualifiers have had the biggest response.\u201d<br>(Card Game Seagull Sendai Ekimae Store)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q. Compared with other TCGs, have you noticed any particular customer trends?<\/h3>\n\n\n\n<p>\u201cMost customers are male, but compared with other TCGs, the ratio of female players seems higher. Whenever packs are available, they sell out quickly, so we definitely feel that the game is gaining momentum.\u201d<br>(Amenity Dream Ikebukuro Power 9 Store)<\/p>\n\n\n\n<p>\u201cBefore we started selling it, I thought there would be many younger customers, but in reality it seems that people across a wide range of ages are purchasing it. The customer base is overwhelmingly male, but there are female customers as well. It sells very well right after release, but stock often runs out, so there are many people who want to buy it but cannot.\u201d<br>(Playspace Platz Sakura)<\/p>\n\n\n\n<p>\u201cIt feels like the age group tends to be high school students and older. I get the impression that more customers buy more boxes compared to other TCGs.\u201d<br>(D-Cent game &amp; card)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q. Are there any talents whose cards or decks are particularly popular at your store?<\/h3>\n\n\n\n<p>\u201cAs a TCG, players often use the oshis that are strong at that time. In saying that, I think Houshou Marine and Shirakami Fubuki are consistently popular.\u201d<br>(Playspace Platz Sakura)<\/p>\n\n\n\n<p>Other names mentioned included Nakiri Ayame, Kazama Iroha, Inugami Korone, Hoshimachi Suisei, Takanashi Kiara, Oozora Subaru, Nekomata Okayu, Tokino Sora, and Robocosan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q. What would you like to see from the hololive OFFICIAL CARD GAME going forward?<\/h3>\n\n\n\n<p>\u201cSince new starter decks are released regularly, it would be great if there were more lessons for beginners.\u201d<br>(BOOKS Nagashima)<\/p>\n\n\n\n<p>\u201cWe would like to try holding gameplay lessons (trial sessions) as official store events.\u201d<br>(BOOKOFF Nishidai Takashimadori Store)<\/p>\n\n\n\n<p>\u201cWe would like to see more events held in regional areas.\u201d<br>(Takarajima Sakata Store)<\/p>\n\n\n\n<p>Thank you very much to everyone we interviewed!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/03\/13_H0A1230-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-4355\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/13_H0A1230-Edit-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/13_H0A1230-Edit-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/13_H0A1230-Edit-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/13_H0A1230-Edit-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/13_H0A1230-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Related Article:<\/strong><\/p>\n\n\n\n\t<div class=\"blogcard ex wide\">\n\t<a href=\"https:\/\/coveredge.cover-corp.com\/list\/1794\" target=\"_blank\">\n\t\t<div class=\"blogcard-wrapper\">\n\n\t\t\t<div class=\"blogcard-thumbnail\"><img decoding=\"async\" src=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2025\/05\/thum_DSA08112-2-scaled.jpg\" width=\"100%\" \/><\/div>\n      <div class=\"blogcard-body\">\n        <p class=\"blogcard-url\"><img decoding=\"async\" class=\"favicon\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=https:\/\/coveredge.cover-corp.com\/list\/1794\">https:\/\/coveredge.cover-corp.com\/list\/1794<\/p>\n        <div class=\"blogcard-texts\">\n          <h3 class=\"blogcard-title\">\u300ehololive OFFICIAL CARD GAME\u300f\u30ab\u30d0\u30fc\u00d7\u30d6\u30b7\u30ed\u30fc\u30c9 \u30d7\u30ed\u30c7\u30e5\u30fc\u30b5\u30fc\u304c\u8a9e\u308b\u958b\u767a\u79d8\u8a71\u3068\u672a\u6765\u50cf | COVERedge<\/h3>\n        <\/div>\n        <p class=\"blogcard-description\">2024\u5e749\u6708\u306e\u767a\u58f2\u4ee5\u964d\u3001\u30d5\u30a1\u30f3\u5c64\u3092\u7740\u5b9f\u306b\u5e83\u3052\u3066\u3044\u308b\u300ehololive OFFICIAL CARD GAME\u300f\uff08\u4ee5\u4e0b\u3001\u30db\u30ed\u30ab\uff09\u3002 2025\u5e745\u670814\u65e5\u306b\u306f\u300cMedia Create TCG Award 2025\u300d\u306b\u3066\u3001\u300c | COVERedge<\/p>\n\t\t\t<\/div>\n    <\/div>\n\t<\/a>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ufe0eWhere Does the hololive OFFICIAL CARD GAME Stand in the TCG Market? Insights from the Producer hololive OFFICIAL CARD GAME is a TCG where players support their favorite \u201cholomem\u201d (short for \u201chololive members\u201d) and send \u201ccheers\u201d to the holomem on stage, building up their stage while competing against their opponent. In 2026, a wide variety [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":4341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=4323","footnotes":""},"categories":[5],"tags":[162,146],"class_list":["post-4391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buisness","tag-hololive-official-card-game","tag-event-report","en-US"],"acf":[],"categories_info":[{"slug":"buisness","name":"Business"}],"tags_info":[{"slug":"hololive-official-card-game","name":"hololive OFFICIAL CARD GAME"},{"slug":"event-report","name":"Event Report"}],"thumbnail_url":"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/03\/thumnail_H0A1176-Edit.webp","_links":{"self":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/4391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/comments?post=4391"}],"version-history":[{"count":10,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/4391\/revisions"}],"predecessor-version":[{"id":4403,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/4391\/revisions\/4403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media\/4341"}],"wp:attachment":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media?parent=4391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/categories?post=4391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/tags?post=4391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}