{"id":7653,"date":"2026-11-12T12:00:00","date_gmt":"2026-11-12T03:00:00","guid":{"rendered":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=7653"},"modified":"2026-11-12T11:34:15","modified_gmt":"2026-11-12T02:34:15","slug":"bringing-talents-visions-to-life-and-delivering-merchandise-to-fans-behind-the-scenes-of-talent-premium-merchandise-production","status":"publish","type":"post","link":"https:\/\/coveredge.cover-corp.com\/en\/list\/7653","title":{"rendered":"Bringing Talents\u2019 Visions to Life and Delivering Merchandise to Fans\u2014Behind the Scenes of Talent Premium Merchandise Production"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/7653\/#What_Is_Talent_Premium_Merchandise\" >What Is Talent Premium Merchandise?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/7653\/#Delving_into_Talents_Visions_and_Walking_Alongside_Them\" >Delving into Talents\u2019 Visions and Walking Alongside Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/7653\/#Unconventional_Merchandise_Development\" >Unconventional Merchandise Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/7653\/#Stories_Behind_the_Creation_of_Our_Most_Popular_Merchandise\" >Stories Behind the Creation of Our Most Popular Merchandise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/7653\/#Creating_Merchandise_That_Reflects_Talents_Visions_and_Delivering_It_to_Fans\" >Creating Merchandise That Reflects Talents\u2019 Visions and Delivering It to Fans<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Talent_Premium_Merchandise\"><\/span>What Is Talent Premium Merchandise?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Talent premium merchandise items are planned and supervised by hololive talents to commemorate special occasions, such as their debut anniversaries, birthdays, new outfit reveals, and special streams. These items are distinguished by their limited distribution channels, being available exclusively through <a href=\"https:\/\/shop.hololivepro.com\/\">hololive production OFFICIAL SHOP<\/a> and <a href=\"https:\/\/shop.geekjack.net\/\">GeekJack<\/a>, our authorized overseas distributor. They are also basically made-to-order.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/hololiveec_en-1024x559.webp\" alt=\"\" class=\"wp-image-7709\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/hololiveec_en-1024x559.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/hololiveec_en-300x164.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/hololiveec_en-768x419.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/hololiveec_en-1536x839.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/hololiveec_en-2048x1118.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The talent premium merchandise  items now available on hololive production OFFICIAL SHOP <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This merchandise fully reflects the talents\u2019 personalities and passions precisely because it is the talents themselves who plan it, and what the talents care about most above all else is whether their fans will love and cherish the products. Standing by and supporting the talents every step of the way is the role of the Premium Talent Merchandise Team, as part of the COVER Corporation\u2019s Product Planning Division.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The team handles over 180 projects each year, and in this article, we will take you behind the scenes of some of them and share how past merchandise came to life through interviews with team members.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/DSA_0024-1024x683.webp\" alt=\"\" class=\"wp-image-7578\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0024-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0024-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0024-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0024-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0024-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Delving_into_Talents_Visions_and_Walking_Alongside_Them\"><\/span>Delving into Talents\u2019 Visions and Walking Alongside Them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First, we spoke primarily with team manager ST to learn about the production process for talent premium merchandise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Production Workflow for Talent Premium Merchandise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">1. Receive a request to launch a merchandise project from the talent<br>2. The staff in charge of product planning asks the talent about the detailed vision and direction<br>3. Produce exclusive illustrations and develop products in parallel<br>4. Review the illustrations and designs<br>5. Finalize product specifications<br>6. Produce and review product samples<br>7. Start accepting pre-orders<br>8. Mass-produce and ship the products<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A talent premium merchandise project begins with a request submitted by the talent themself. Based on the request details, two staff members from the Premium Talent Merchandise Team are assigned to the project, which starts the production process toward the product release (accepting pre-orders). From product planning to release, the entire process takes at least five months.<\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-184\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>The production of talent premium merchandise is handled by a two-person team: one in charge of \u201cfront-office roles\u201d and the other in charge of \u201cmiddle-office roles.\u201d The former mainly serves as the liaison with the talent and coordinates within the company, while the latter primarily oversees product development\u2014the process of creating products based on details coordinated by the front-office staff with various parties.<br><\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"366\" height=\"295\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/group.webp\" alt=\"\" class=\"wp-image-7581 size-full\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/group.webp 366w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/group-300x242.webp 300w\" sizes=\"auto, (max-width: 366px) 100vw, 366px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>the Premium Talent Merchandise Team<\/strong><br><br><strong>Front Office\u2026<\/strong>the liaison with the talent and coordinates within the company<br><br><strong>Middle Office\u2026<\/strong>overall management who brings the products to life based on the adjustments made in various areas<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">By listening closely to the talent during meetings, front-office staff acknowledges the theme of the merchandise, direction, and even what the talent hopes to achieve through the merchandise, and gradually fleshes out the concept.<\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-184\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Some talents even prepare a detailed proposal document, while others bring in a broad concept and ask the team to hammer out details together. Even when it seems difficult to bring their ideas to life exactly as they wish due to schedule or cost constraints, we explore workable alternatives by adjusting the number of components or decorations, production methods, or materials, or by proposing different specifications similar to their vision or alternative items that still align with their desired concept. In this way, we work together to figure out how to turn their vision into reality as best as possible.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Once the merchandise lineup has been decided upon, the project moves into product development. The middle-office staff member works with the manufacturer and designer to finalize specifications and designs while balancing costs and scheduling. At the same time, they commission the illustrator chosen by the talent to produce illustrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once rough sketches for the illustrations and designs are ready, front-office and middle-office staff, along with in-house art directors and members of the Supervision Team, review the sketches from multiple perspectives. The talent also reviews them to ensure they accurately reflect their vision and requests.<\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-184\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Once the designs are finalized, we move on to sample production. We share the designs with the manufacturer and have them produce product samples. In most cases, we go through two to three rounds of revisions during this phase.<br><\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/DSA_0023-1024x683.webp\" alt=\"\" class=\"wp-image-7587\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0023-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0023-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0023-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0023-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0023-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">During sample reviews, detailed fine-tuning is especially required to achieve the right expression of \u201ccuteness.\u201d Staff members communicate closely and repeatedly with the talent to align their sense of cuteness, which varies from person to person, while providing a comparison image showing subtle adjustments to part placement.<\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-184\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>In particular, three-dimensional items like plushies tend to look quite different from what we see in the 2D design data. How we bridge that gap and bring the final products as close as possible to the talents\u2019 visions is where we get to show our skills.<br><br>Once the sample revisions are complete and the talent announces the merchandise launch, pre-orders finally begin. When the pre-order period ends and the production quantity is finalized, the project is handed over to another division handling production management. The Premium Talent Merchandise Team\u2019s involvement in the project officially concludes here, but team members still keep an eye on fans\u2019 reactions.<br><br><\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-186\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p> Seeing fans delighted by our merchandise is the greatest reward we can receive doing this job. Not only when seeing fans\u2019 reactions on social media, but also when observing them bring our merchandise to \u201chololive SUPER EXPO\u201d or other events, I feel all my hard work was worth it.(YZ)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unconventional_Merchandise_Development\"><\/span>Unconventional Merchandise Development<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While all are categorized as talent premium merchandise, each item&#8217;s significance varies depending on the context. Some merchandise even originated from streams.<\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-186\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Houshou Marine once approached us through her manager, saying she wanted to produce merchandise tied to a specific stream project. It was a refreshing experience for us since it was our first project tied to a stream, and it required a lot of coordination with divisions we didn\u2019t usually work with.(IB)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/DSA_0158-1024x683.webp\" alt=\"\" class=\"wp-image-7592\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0158-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0158-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0158-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0158-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0158-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Houshou Marine The Captain&#8217;s Lovely Cheeks Merch<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The team also sometimes takes on the challenge of developing new items based on proposals from the talents who are quick to pick up on new trends. For example, when plushies with hard PVC (polyvinyl chloride) faces became popular, multiple talents asked us to create such plush merchandise, so we needed to quickly find a manufacturer who could bring their request to life.<\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-188\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p> I believe the Premium Talent Merchandise Team at COVER handles a much wider range of items compared to typical merchandise planning roles. Gaining diverse experiences helps me grow, which in turn allows me to bring joy to the talents and fans. I feel we are creating a \u201ctriangle of happiness\u201d among the talents, their fans, and ourselves.(YG)<br><br>At the end of the first half of the interview, ST mentioned \u201cbalancing quality with production schedules\u201d as a key area of focus for the team moving forward.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-184\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Thanks to the challenging requests from our talents, we are now able to produce a wider variety of items that are increasingly complex. On the other hand, we face the challenge of long wait times before items reach customers. We will continue to pursue the right balance: staying committed to quality while not compromising our schedule, so we can deliver products as quickly as possible.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stories_Behind_the_Creation_of_Our_Most_Popular_Merchandise\"><\/span>Stories Behind the Creation of Our Most Popular Merchandise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now, we will focus on individual merchandise projects each team member has worked on in the past, and the stories behind them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shirakami Fubuki Birthday 2024\/2025<\/h3>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/ly_holo_fubuki_bcbanner_en_4_1727681577-1024x1024.webp\" alt=\"\" class=\"wp-image-7714\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_fubuki_bcbanner_en_4_1727681577-1024x1024.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_fubuki_bcbanner_en_4_1727681577-150x150.webp 150w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_fubuki_bcbanner_en_4_1727681577-300x300.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_fubuki_bcbanner_en_4_1727681577-768x768.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_fubuki_bcbanner_en_4_1727681577.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Shirakami Fubuki Birthday 2024<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/ly_holo_shirakami_fubuki_bc_banner_en_250926_ol_3_1759369532.webp\" alt=\"\" class=\"wp-image-7713\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_shirakami_fubuki_bc_banner_en_250926_ol_3_1759369532.webp 1080w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_shirakami_fubuki_bc_banner_en_250926_ol_3_1759369532-150x150.webp 150w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_shirakami_fubuki_bc_banner_en_250926_ol_3_1759369532-300x300.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_shirakami_fubuki_bc_banner_en_250926_ol_3_1759369532-768x768.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_shirakami_fubuki_bc_banner_en_250926_ol_3_1759369532-1024x1024.webp 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Shirakami Fubuki Birthday 2025<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Shirakami Fubuki held her solo concert \u201cFBKINGDOM \u2018ANTHEM\u2019\u201d and released a novel titled \u201cFBKINGDOM STORY,\u201d both of which revolved around her original kingdom-themed world called \u201cFBKINGDOM.\u201d She has also released various talent premium merchandise that incorporates this FBKINGDOM world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/DSA_0141-1024x683.webp\" alt=\"\" class=\"wp-image-7597\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0141-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0141-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0141-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0141-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0141-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-184\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>For both her 2024 and 2025 birthday merchandise plushies, she prepared the initial drafts herself, including the face designs. These items were released as part of a series made in \u201cSUKONBU FACTORY\u201d, the kingdom&#8217;s workshop. For the\u201cFBKINGDOM Medallion Pin Badge,\u201d we didn\u2019t just focus on the quality of the pin badge itself; since it was designed as a medal awarded to the kingdom&#8217;s knights, we proposed premium packaging, which she readily approved.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"749\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/fubuki_goods_sample-1024x749.webp\" alt=\"\" class=\"wp-image-7598\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/fubuki_goods_sample-1024x749.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/fubuki_goods_sample-300x219.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/fubuki_goods_sample-768x562.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/fubuki_goods_sample.webp 1195w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">They proposed premium packaging for the\u201cFBKINGDOM Medallion Pin Badge.\u201d<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">They also noted that the sticker book was the first of its kind as talent premium merchandise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/DSA_0136-1024x683.webp\" alt=\"\" class=\"wp-image-7600\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0136-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0136-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0136-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0136-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0136-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-188\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>We came up with the idea because sticker trading was all the rage at that time. To make it appealing even to fans who weren\u2019t interested in stickers, we proposed a design that allowed them to replace the inner sheets so that they could also use it as a personal planner.(YG)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Kazama Iroha New Outfit Celebration 2025<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/ly_holo_kazamairoha_of_banner_en_250910_ol_3_1757482730-1024x1024.webp\" alt=\"\" class=\"wp-image-7712\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_kazamairoha_of_banner_en_250910_ol_3_1757482730-1024x1024.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_kazamairoha_of_banner_en_250910_ol_3_1757482730-150x150.webp 150w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_kazamairoha_of_banner_en_250910_ol_3_1757482730-300x300.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_kazamairoha_of_banner_en_250910_ol_3_1757482730-768x768.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_kazamairoha_of_banner_en_250910_ol_3_1757482730.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These merchandise items featuring Kazama Iroha are designed to match her Japanese maid outfit revealed in 2025. For merchandise commemorating a new outfit, the outfit design is often not finalized when the merchandise project kicks off, so production must run alongside outfit production.<\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-186\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Outfit production moves forward day by day with constant minor adjustments, such as subtle color changes to a single part. Because of this, we work closely with the outfit production team to make sure we never confuse an older version with the latest one.(IB)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">One item that particularly required extensive trial and error was \u201cPokobe Fits, it Sits! Plushies Pouch.\u201d In response to Iroha\u2019s request\u2014\u201cI want to create a pouch that can be put on a \u201chololive friends with u*\u201d plush so it looks like the plush is wearing a mascot costume\u201d\u2014the team created openings on both sides of the pouch for the plush\u2019s arms to go through.<br><sup>*hololive friends with u: hololive Production official plush brand<\/sup><\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-188\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>When we put the initial sample on a plush, we realized the plush could roll upside down or slip out of the pouch due to the weight of its head. In the worst-case scenario, the plush could even get lost. So we made repeated fine adjustments to ensure fans could carry it around with peace of mind.(WD)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/irohapouch_photo-1024x768.webp\" alt=\"\" class=\"wp-image-7603\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/irohapouch_photo-1024x768.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/irohapouch_photo-300x225.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/irohapouch_photo-768x576.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/irohapouch_photo.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Juufuutei Raden Let&#8217;s Go to the Museum! Merch<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/ly_holo_juufuuteiraden_museum_banner_en_251030_ol_3_1761796047-1024x1024.webp\" alt=\"\" class=\"wp-image-7715\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_juufuuteiraden_museum_banner_en_251030_ol_3_1761796047-1024x1024.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_juufuuteiraden_museum_banner_en_251030_ol_3_1761796047-150x150.webp 150w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_juufuuteiraden_museum_banner_en_251030_ol_3_1761796047-300x300.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_juufuuteiraden_museum_banner_en_251030_ol_3_1761796047-768x768.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/ly_holo_juufuuteiraden_museum_banner_en_251030_ol_3_1761796047.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Juufuutei Raden collaborates with several art galleries and museums, sharing the appeal of culture and art. This \u201cLet&#8217;s Go to the Museum! Merch\u201d truly reflects who she is. Not only the overall concept but each specific item originates from her ideas.<\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-186\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Initially, the merchandise lineup didn\u2019t include illustrations of her. However, because we wanted to include an item featuring her key visual, we proposed an acrylic postcard stand. It is designed to let fans display and appreciate postcards they purchase at museums.(YZ)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/DSA_0149-1024x683.webp\" alt=\"\" class=\"wp-image-7606\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0149-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0149-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0149-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0149-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0149-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Raden announced the merchandise during her stream on November 3, Japan&#8217;s Culture Day. Her viewers, inspired by her to learn about art regularly, commented that the design looked very Kandinsky-like as soon as they saw it.<\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-188\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Raden specifically asked for a design in the style of abstract paintings. Before commissioning the artwork, I studied abstract paintings myself to fully understand what exactly makes a painting abstract.(WD)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/DSA_0128-1024x683.webp\" alt=\"\" class=\"wp-image-7607\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0128-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0128-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0128-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0128-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0128-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The musette bag was carefully designed to ensure that there would be plenty of room for the ticket holder and personal belongings.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_Merchandise_That_Reflects_Talents_Visions_and_Delivering_It_to_Fans\"><\/span>Creating Merchandise That Reflects Talents\u2019 Visions and Delivering It to Fans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, we asked the members of the Premium Talent Merchandise Team what they value most in their work.<\/p>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-184\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>It\u2019s about truly listening to each talent\u2019s vision and requests, and carefully translating them into merchandise. I believe products cherished by fans are those made with care right from the planning and development stages. When our talents introduce their merchandise, they often highlight specific details they paid attention to or features they like. I think whether we can incorporate those aspects depends on how thoughtfully we create each product.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-188\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>I prioritize creating merchandise that reflects the talents\u2019 wishes as much as possible while also delighting the fans. Since so much merchandise is constantly released, standard items tend to have similar specifications. But I always strive to incorporate as many unique touches as possible into each item.(IK)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-188\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>In addition to following feedback on social media, I pay attention to how fans actually wear or use our merchandise. When seeing someone carrying hololive merchandise at the station or on the train during my commute, I can\u2019t help but watch them, thinking, \u201cThey must really like it if they\u2019re carrying it around,\u201d which makes me very happy.(YG)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-186\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>It might sound clich\u00e9d, but it comes down to creating things that bring joy to the fans. Seeing them arrange our merchandise items in one spot to make a beautiful display or use them in their daily lives is absolutely rewarding. I\u2019d like to continue making merchandise that maintains a level of quality that won\u2019t let the fans down, while clearly conveying the talents\u2019 visions.(YZ)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-186\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>As a liaison with the talents and various partners involved, I\u2019m mindful of how I coordinate and communicate with them to ensure they can all work without stress. If there are better ideas to fulfill the talents\u2019 desires, I also suggest them instead of simply executing their requests as they are.(IB)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-188\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Overseeing manufacturing, I focus on preventing product defects. To achieve that, I make sure to communicate feedback from the talents to the manufacturers accurately without any discrepancies.(IT)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-188\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>I always try to come up with ways to make the talents and fans more excited about our merchandise. For example, when presenting samples to the talents, I include reference materials that clearly explain the product\u2019s features. For fans, I always put extra care into the promotional photos and videos we share on social media.(WD)<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/11\/DSA_0144-1024x683.webp\" alt=\"\" class=\"wp-image-7611\" srcset=\"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0144-1024x683.webp 1024w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0144-300x200.webp 300w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0144-768x512.webp 768w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0144-1536x1024.webp 1536w, https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/DSA_0144-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Talent premium merchandise is a valuable part of various holoKatsu. Through this interview, we realized that every single item is lovingly created with great care. For fans, the experience of meeting their oshi and holding the oshi\u2019s merchandise in their hands will surely remain a precious memory for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Talent Premium Merchandise? Talent premium merchandise items are planned and supervised by hololive talents to commemorate special occasions, such as their debut anniversaries, birthdays, new outfit reveals, and special streams. These items are distinguished by their limited distribution channels, being available exclusively through hololive production OFFICIAL SHOP and GeekJack, our authorized overseas distributor. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=7575","footnotes":""},"categories":[3],"tags":[246],"class_list":["post-7653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-special","tag-246","en-US"],"acf":[],"categories_info":[{"slug":"special","name":"Special"}],"tags_info":[{"slug":"%e3%82%b0%e3%83%83%e3%82%ba","name":"merchandise"}],"thumbnail_url":"https:\/\/coveredge.cover-corp.com\/wp-content\/uploads\/2026\/11\/EN_1109-scaled.webp","_links":{"self":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/7653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/comments?post=7653"}],"version-history":[{"count":53,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/7653\/revisions"}],"predecessor-version":[{"id":7717,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/posts\/7653\/revisions\/7717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media\/7656"}],"wp:attachment":[{"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/media?parent=7653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/categories?post=7653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coveredge.cover-corp.com\/wp-json\/wp\/v2\/tags?post=7653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}