Passion Etched into Cities: The Rise of hololive Support Advertising in Japan and Beyond

Whether it be birthday wishes, anniversary celebrations, heartfelt messages, “support ads” have become a familiar sight throughout the city, but what makes them special is that these ads are not corporate promotions, but projects fans create, design, and fund on their own. Within the VTuber world as well, such support ads are quickly becoming a powerful means for fans to showcase their creativity and passion.  The COVERedge team spoke with four groups who plan and launch support ads for their favorite talents to take a closer look at how these ads have grown into a unique form of user-generated content (UGC) through fan interviews and case studies. What often begins as a small project driven by one’s own personal feelings towards their oshi can grow, through crowdfunding and social media, into a large-scale movement that brings entire fan communities together and in some cases, these efforts even transcend borders, fostering international collaboration. In this feature, we explore the new value and possibilities that support ads bring to the VTuber world.

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hololive English – Advent – Joins the 1st Anniversary Celebrations for the Renewal of SHIBUYA TSUTAYA – AXGRIT Pop-Up Shop Opening Day Report

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