hololive English – Advent – Joins the 1st Anniversary Celebrations for the Renewal of SHIBUYA TSUTAYA – AXGRIT Pop-Up Shop Opening Day Report

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The Future of VTubers: Shigeaki Hayashi SVP on the Creative Production Department’s Pursuit of Innovation

Shigeaki Hayashi joined COVER Corporation in 2022 after serving as the head of console gaming and working as an art director at a social gaming company. He currently serves as the Head of the Creative Production Department and was appointed Senior Vice President in April 2025. Shigeaki Hayashi now oversees VTuber production, including the Creative Production Department and the Talent Management Department. Since joining the company, Mr. Hayashi has overseen the Creative Production Department, which is responsible for creative production related to hololive production. The department includes staff and creators - such as illustrators, engineers, directors, and technical staff - who continue to push the boundaries of VTuber expression with their diverse area of expertise. The Creative Production Department has built an environment where creative assets - the “weapons” of our talents - can be generated quickly, while also incorporating the latest technologies such as Unreal Engine for the development of next-generation live performances. In this article, we take a closer look at the production side of things, where six specialized teams unite to take on the challenge of creating new forms of entertainment.

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