“We want to deliver Japanese content to the world.” Executive Officer Daisuke Maeda Reveals COVER’s Challenges and Prospects for Global Expansion

COVER Corp. is pioneering a new era in entertainment with the mission of "Together, Let's Create Culture Loved by All". An important pillar supporting this growth is the physical realm of merchandise sales. COVER has an e-commerce (EC) business that goes beyond digital content and deepens ties with fans through the sale of real merchandise. Daisuke Maeda, who was appointed as an Executive Officer in July 2024 is in charge of this strategy. With a wealth of experience from stints at Sumitomo Corporation, MonotaRO, RAKSUL, and overseas business development, what kind of potential for COVER does Mr. Maeda see in the global expansion of Japanese content? We asked him in detail about COVER's EC strategy and vision for the future.

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