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2026.7.2
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“hololive production official shop in Harajuku” Now Open: Showcasing the Charm of hololive to Tourists and a Younger Audience
2026.6.17
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“Excitement Wherever I Am”: The Kind of VTuber Natsuiro Matsuri is Aiming to Be
2026.6.4
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The First In-Person Live Concert in Their Fifth Year: What holoX Members Took Away from Their “First MISSION”
2026.5.23
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Creating the Most Enjoyable Fan Experiences: The Passion Behind the hololive SUPER EXPO BANDAI Booths
2026.5.21
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How the Lawson x hololive Collaboration Led to Surprised Reactions at EXPO: Interview with the Lawson Project Lead
2026.5.15
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hololive SUPER EXPO 2026 Attendee Interviews: How hololive Has Become Part of Fans’ Everyday Lives and the Passion of the Community
2026.5.7
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Blending the Virtual Into the Physical: How are Life-Size Figures Created at hololive production?
2026.4.23
RANKING
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- Business
“hololive production official shop in Harajuku” Now Open: Showcasing the Charm of hololive to Tourists and a Younger Audience
2026.06.17
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- Special
“Excitement Wherever I Am”: The Kind of VTuber Natsuiro Matsuri is Aiming to Be
2026.06.04
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- Special
The First In-Person Live Concert in Their Fifth Year: What holoX Members Took Away from Their “First MISSION”
2026.05.23
PICK UP
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hololive SUPER EXPO 2026 Attendee Interviews: How hololive Has Become Part of Fans’ Everyday Lives and the Passion of the Community
hololive SUPER EXPO 2026, hololive production’s premier annual event, was held for three days between March 6 (Fri) –8 (Sun), 2026, at Makuhari Messe, Chiba Prefecture. The EXPO, the first three-day event of its kind, had the theme of "hololive time-warp". With the concept of transcending time and space, attendees were able to visit and experience various what-if worlds featuring hololive talents, with the venue being split into three areas: PARALLEL, WORLD, and MEMORY―all filled with passion and excitement from both domestic and international visitors.
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How the Lawson x hololive Collaboration Led to Surprised Reactions at EXPO: Interview with the Lawson Project Lead
The Lawson x hololive collaboration campaign kicked off on March 17, 2026 with six talents taking part: AZKi, Shirakami Fubuki, Ookami Mio, Tokoyami Towa, Fuwawa Abyssgard, and Mococo Abyssgard. In stores, Lawson sold original merch and bromides (photo prints) featuring brand-new illustrations created specifically for the campaign, while at the in-store multimedia kiosk Loppi, fans could also pre-order unique items such as a lunchbox-style case and a tumbler as part of a "Spring Fun Set" or badges with illustrations of talents dressed up as Lawson's original character Karaage-kun. That is not all; Lawson was also a Platinum Sponsor of hololive 7th fes. Supported By LAWSON, held this March at Makuhari Messe in Chiba. To learn more about Lawson's efforts with hololive production, we spoke with Takehiro Baba (Lawson, Inc. Entertainment Company), who has been involved since the first Lawson and hololive collaborations.
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Report from the hololive production Official Shop: A New Transmission Hub for VTuber Culture – From Tokyo to the World
*This article is based on interviews conducted on December 28, 2024, and may differ from current information. *The shop in December 2024 COVER, which manages hololive production, one of the largest VTuber agencies in the world, opened the pop-up shop hololive production official shop in Tokyo Station in partnership with Kiddyland Co., Ltd., located in Tokyo Character Street, First Avenue Tokyo Station, on November 14, 2024, and has since announced that hololive production official shop in Osaka Umeda will also be opening in June 2025. Promoting the global expansion of VTuber culture with the vision, “Together, Let’s Create Culture Loved by All,” COVER interviewed customers and the manager about creating the unique atmosphere of the newly established hololive production official shop in Tokyo Station, which aims to promote interaction with fans, and insights into what products are flying off the shelves.
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Blending the Virtual Into the Physical: How are Life-Size Figures Created at hololive production?
hololive SUPER EXPO 2026, held from March 6 to 8 at Makuhari Messe, saw the reveal of a life-size figure of hololive production talent Sakura Miko! This was also not the first time a life-size figure has appeared at a COVER event, but in fact one of many, and on every such occasion, it has been Design COCO ltd. that has taken on the task of producing high-quality figures. In this article, we will look back at the history of figures planned and produced via the collaborative efforts of Design COCO and COVER, and give you a behind-the-scenes look at the production process behind the Sakura Miko figure. We explore the meticulous craftsmanship and unique appeal involved in transforming VTuber talents into life-size figures.
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CATEGORIES
Special
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Freely Traveling Across Time and Space As They Are VTubers: Behind the Scenes at hololive SUPER EXPO 2026
2026.7.2
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“Excitement Wherever I Am”: The Kind of VTuber Natsuiro Matsuri is Aiming to Be
2026.6.4
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The First In-Person Live Concert in Their Fifth Year: What holoX Members Took Away from Their “First MISSION”
2026.5.23
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Creating the Most Enjoyable Fan Experiences: The Passion Behind the hololive SUPER EXPO BANDAI Booths
2026.5.21
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“Excitement Wherever I Am”: The Kind of VTuber Natsuiro Matsuri is Aiming to Be
2026.6.4
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The First In-Person Live Concert in Their Fifth Year: What holoX Members Took Away from Their “First MISSION”
2026.5.23
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Creating the Most Enjoyable Fan Experiences: The Passion Behind the hololive SUPER EXPO BANDAI Booths
2026.5.21
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How the Lawson x hololive Collaboration Led to Surprised Reactions at EXPO: Interview with the Lawson Project Lead
2026.5.15
Business
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“hololive production official shop in Harajuku” Now Open: Showcasing the Charm of hololive to Tourists and a Younger Audience
2026.06.17
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Blending the Virtual Into the Physical: How are Life-Size Figures Created at hololive production?
2026.04.23
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The hololive OFFICIAL CARD GAME’s Position in the TCG Market: Report from the 1st hOCG Shop Staff Networking Event
2026.03.19
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Creating a Place Where Talents Shine the Brightest: The Role of a Talent Manager
2026.01.29
Corporate
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Building Our Future Together: An Interview with COVER CEO Motoaki Tanigo
2026.03.04
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Ueda Shuhei, COVER Director, on the Journey Toward Becoming an Essential Presence in the Global Content Industry
2025.11.13
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The Story Behind Our Warehouse Consolidation: Logistics Reform at COVER
2025.10.16
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Creating a Workplace for All: Inside COVER’s Global Initiatives
2025.09.18
