“hololive production official shop in Harajuku,” the third official store for hololive production, following the hololive production official shop in Tokyo Station, which opened in 2024, and the hololive production official shop in Osaka Umeda the year after, opened in Harajuku, Tokyo, on Friday, April 24th, 2026.
Opening its doors in a location known for its cutting-edge fashion and culture, which attracts countless domestic and international visitors daily, this shop not only sells exclusive merchandise but also offers experiences such as life-sized figure and spatial reality displays, ensuring that people can enjoy a variety of attractions simply by visiting the shop.
In this article, we discover the new location’s appeal with a report from the shop, comments from fans who visited the shop, and an interview with staff.
*The content and photos in this article were written/taken in May 2026. Please note that content/shop layouts may be different from the time this article was published.
[Report from the Harajuku Shop]A playful and colorful Harajuku-inspired interior
“hololive production official shop in Harajuku” is located inside Kiddy Land on the 4th floor of Tokyu Plaza Omotesando, OMOKADO, a building situated halfway between Harajuku and Omotesando. The 4th floor is a bustling area where “miffy style,” “Hatsune Miku Store in Harajuku,” and other shops offer a wide variety of popular character merchandise.
The store’s interior is a refreshing shade of blue that truly represents hololive production. The walls are decorated with colorful, neon-style lights, creating a playful and cute atmosphere that perfectly suits the Harajuku vibe.
Exhibits and merchandise using 10 original hololive production talent illustrations
Original talent visuals specifically created for this shop are another highlight. 10 talents from hololive production—Usada Pekora, La+ Darknesss, Kobo Kanaeru, Fuwawa Abyssgard, Mococo Abyssgard, Isaki Riona, Koganei Niko, Mizumiya Su, Rindo Chihaya, and Kikirara Vivi—are dressed in Harajuku-style colorful outfits and smiling full of energy. Just looking at them would surely cheer anyone up.
At the entrance, a large panel with the 10 hololive production talents warmly welcomes you!
Inside the shop, each talent’s visual is displayed alongside their autograph as well as on a large vertical monitor.
Of course, there is also a wide selection of merchandise featuring the original outfits from those visuals, ranging from classic fan merchandise like aurora acrylic stands, random button badges, and shopping bags to daily-use merchandise like glasses cases.
Also available is the “Japanese Chibi style” series, featuring original chibis of hololive production talents with traditional Japanese designs. This Japanese-style series, which includes folding fans, omamori (amulet) acrylic keychains, and Japanese teacups, appears to be popular among foreign customers as well.
Furthermore, the full lineup of official hololive plushies, “hololive friends with u,” is available. They look absolutely adorable lined up on the shelves! Be sure to drop by and pick up your favorites.
Enjoy the world of hololive with not only merchandise but also a life-sized figure and a spatial reality display
As a special feature to this shop, a life-sized figure of Usada Pekora was on display for a limited time (up until May 31st). The figure of her, dressed in a light blue kimono, made a strong impression among shoppers. It was impressive to see so many people, including those unfamiliar with hololive production, stop to admire and take photos of her.
Another feature of this shop is the spatial reality display. This display allows shoppers to experience stereoscopic videos without special glasses or headsets, and, best of all, these videos are exclusive to the shop.
With these videos, you will feel as if the talents are popping out of the screen, and you can even take photos with them. Currently, eight different video variations are available, including those featuring Usada Pekora and Kikirara Vivi, as well as others with Fuwawa Abyssgard and Mococo Abyssgard. Stay tuned for new updates coming soon! (*Please note that there are only a limited number of timeslots available daily for the spatial display experience.)
[Customer Interviews] What makes hololive production official shop in Harajuku so attractive, especially to overseas tourists and young women?
On the day we conducted the interview, there was a diverse range of customers from Japan and overseas at the store.
One of them was a young woman in her 20s from Texas, USA, who is a big fan of Usada Pekora and Houshou Marine and became a fan after watching a YouTube clip of Usada Pekora’s stream that her friend recommended.
When asked about her impression of the shop, she answered with excitement, “I’ve bought hololive merch through an overseas e-commerce site before, but being able to shop while holding items in my hands is a completely different experience. When I saw the life-sized figure and actual merch, I couldn’t help but scream. I’ve bought merch online in the past, but when I saw them right in front of me, I couldn’t resist, so I ended up spending over 10,000 yen!”
When asked about her impression of the shop, she answered with excitement, “I’ve bought hololive merch through an overseas e-commerce site before, but being able to shop while actually holding the items is a completely different experience. I couldn’t help but scream when I saw the life-sized figure and actual merch. I’ve bought merch online in the past, but when I saw it all right in front of me, I couldn’t resist and ended up spending over 10,000 yen!”
When I asked to see what was inside her packed shopping bag, she showed us a “hololive friends with u” plushie, a fan favorite, a T-shirt from the Japanese Chibi-style series, and an acrylic stand.
She mentioned that she was in Japan for 10 days and plans to enjoy other kinds of shopping in addition to hololive merchandise.
We then spoke to a couple from Belgium: a male Momosuzu Nene fan and a female fan of Houshou Marine.
They told us that they discovered hololive by watching clips from streams on YouTube during the COVID-19 pandemic. When asked what they like about their oshis, the man replied, “It is always so fun watching Nene because of her cheerful and positive attitude. At first, it was hard to understand her content because it was only in Japanese, but I could feel her emotions even despite the language barrier.” The woman said, “I love Marine because her personality is different from the other members. I also love her songs and music videos.”
The couple said they stopped by the shop while traveling in Japan since it is hard to buy hololive merch in Europe – so much so that all of the merch they bought would not fit in their shopping bag. When asked about how they would like to experience hololive in the future, the man responded, “I’m yet to see Nene live because live performances in Japan are usually only announced a few months in advance, which doesn’t give us enough time to plan a trip to Japan. Nene did appear in hololive STAGE World Tour ‘25, but I didn’t get to see her, which was really disappointing.” So he made an earnest request: “I hope she will hold a live performance in Europe someday!”
The third person we spoke with was a female fan of Usada Pekora who was visiting the shop from Osaka. She said, “I first learned about hololive four or five years ago when someone I know recommended it to me, and became a fan of Pekora. What I like about her is that she does various projects so I can always enjoy them without getting bored.” She also mentioned that she had visited the Tokyo Station and Osaka Umeda shops before.
On this day, she purchased an acrylic stand of Pekora wearing the Harajuku shop’s original outfit. She said she collects Pekora acrylic stands, so she came to the store specifically to buy one. “I usually display my acrylic stands in my room, but when I go to a live performance or an event, I bring them with me to take photos of them, as smaller merch is easier for me to carry around. I also have smaller hololive friends with me as well. When I went to see hololive 3rd Generation Live the other day, I brought 3rd generation finger puppets with me, so I would love it if they continued to release smaller plushies in a range of different outfits in the future,” she told us.
[Staff interview] Unique highlights from the Harajuku shop and future prospects
A month after the shop’s grand opening, we spoke with project owner B and sales promotion representative S about what makes the store so unique and their impressions so far.
──It’s been about a month since the Harajuku shop opened, but what kind of merchandise has been popular among customers?
Standard items like acrylic stands and button badges have been getting really positive reactions, similar to other shops, but besides these, glasses cases have also been very well-received. We have already had them sell out once right after release, and I’ve even seen a customer saying that it was “the best purchase [they’ve] made this year” on social media.
When developing new merchandise, we take into account customer surveys and feedback from social media, and we noticed that across these sources, many people are saying they want practical merchandise because they want to incorporate hololive into their daily lives. After observing customers at our stores and event venues, we thought that glasses cases might be in particularly high demand among daily necessities, which led us to produce them.
We have been selling gadget pouches for a while, and at this shop, they have been getting better responses than we expected, which has convinced us of the high demand for everyday items. We don’t have any specific plans yet, but we definitely want to produce more and more daily-use hololive merchandise in the future.
── What are some customer trends from the Harajuku shop?
It seems that there are many customers from overseas, as expected, since Harajuku and Omotesando are areas where inbound tourist demand (spending) is high, but we also have a lot of young customers in their teens coming in as well. We have many people who aren’t aware of hololive production also casually entering the store, wondering what the shop is.
One of our aims in opening a store in the Harajuku area was for overseas tourists and younger people unfamiliar with hololive to learn about the production. Although we don’t have detailed customer data yet, I have a feeling things are going as intended.
I feel the customer base at the Harajuku shop is more similar to that of the Umeda shop than the Tokyo Station shop, as Umeda is also a shopping district, meaning there is a higher chance of attracting younger shoppers and women.
── What are some of the unique highlights of the Harajuku shop?
There are four main aspects that separate this shop from the others. The first one is the talents’ original visuals specifically created for this shop. To match the Harajuku vibe, their designs are colorful and playful while still retaining the essence of each talent’s unique personality. We discussed visual concepts and produced them in-house from scratch, so we were very grateful to see very positive responses on social media when the details were officially revealed.
The second one is the interior decor. Since we wanted to have an interior with a different atmosphere from the existing shops, we decorated the walls with neon-style lights, the first time for an official shop, to give it a Harajuku feel. Installing the lights on the walls was actually quite challenging, but despite the tight schedule, the construction company worked hard to translate our concepts into decorations that perfectly aligned with our vision.
Third, we have the display. The life-sized figure of Usada Pekora drew a lot of attention from passersby, with those unaware of hololive entering the shop to admire or take photos of it. I believe this has helped us expand the target audience of hololive production.
Finally, the fourth thing that sets the shop apart is the spatial reality display, which can only be experienced at the Harajuku store. It is difficult to put it into words, so I truly hope everyone comes and experiences it for themselves. We created the videos being shown in-house in collaboration with our tech team and have received incredibly positive feedback in customer surveys.
If you just want to purchase merchandise, nothing beats the convenience of shopping online, but our mission is to continuously deliver value that only physical stores can provide, so we believe it is important to not only to sell products but also to offer such experiential content and exhibits.
── What does the future of the Harajuku shop have in store?
We want this shop to continue to play a different role than that of the Tokyo Station shop. Since both stores are located in Tokyo and are geographically close, we need to ensure the shops are distinct from each other, including their interior design concepts. As I mentioned earlier, the Harajuku shop is in a location where demographic groups that haven’t had much exposure to hololive, such as overseas tourists, younger people, and women, can experience hololive more easily, so we are committed to focusing on creating products and a shopping environment that leverage these unique characteristics of the location.
Given the size of the Harajuku shop, I believe we can do things here that we haven’t been able to do at the Tokyo Station shop. We want to continuously offer experiences that go beyond merchandise sales and allow our customers to immerse themselves in the world of hololive, including life-sized figures and spatial reality displays.
