COVER Corporation launched a new owned media called "COVERedge" on November 21, 2024.

Through COVERedge, we will deliver to you COVER's ambitions, challenges, and wide-ranging activities as well as its rapidly expanding business development from the multifaceted perspectives of the people involved in COVER.
Here, we would like to talk about why we started COVERedge and its future outlook.

Reasons for launching the media

COVER is a next-generation IT entertainment company that originates IP businesses using the Internet and has world-class VTuber IP such as hololive production as well as exceptionally passionate fan communities.

Our mission is “Together. Let’s Create Culture Loved by All”.
In addition to developing the VTuber business and other globally expanding, Japan-originated 2D entertainment, COVER aims to create virtual culture loved worldwide by leveraging content x technology, including platform and metaverse development as new methods of communication.

It has been eight years since COVER was founded in 2016. Established as a startup in the VR field, COVER has been engaged in the virtual content business. hololive production, one of its companies, has grown to become world-leading global content, with many fan communities around the world.

Furthermore, COVER is constantly taking on new challenges in the field of content x technology to further expand the economic sphere of virtual content and elevate VTubers and other IP businesses centered on virtual IP, such as platform development and metaverse projects that enhance virtual communication.

Why have we been able to grow COVER to this extent?
Growing to this scale reflects naturally the support of our users but is also thanks to our employees who boldly strive to achieve our mission on a global scale. Above all, we owe it to co-creation with the creators and partners who work with us.

And to continue to co-create with everyone interacting with COVER and to foster its further advancement, we have launched this new owned media COVERedge to let more people know about COVER’s businesses and its initiatives.

Meaning embodied in the media name

The media name COVERedge holds two meanings.

The first is to convey both the cutting “edge” of the industry and the leading “edge” of COVER, as a presence that creates and drives new industries with industry-leading content and technology.
The second is that it will be a media with Coverage (engagement and co-creation) of everyone involved in COVER.

These are the two elements we are aiming for.

Our message from here on

Through COVERedge, we will provide an in-depth and broad-based look at COVER’s vision, initiatives, people, and technologies from a wide range of perspectives of those involved with COVER.

What kind of people are active at COVER?
What kind of processes produced this technology?
What was behind the scenes of COVER’s organizational growth and cultural development?
What is COVER’s vision for its businesses, co-creation, and economic spheres?

We hope to deepen our connections with everyone and grow together by introducing the culture, activities, and mindset that COVER values and by having more people learn about them.

Please look forward to great things from “COVERedge” and COVER.